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Darla Moore School of Business

Ph.D. Programs

The marketing department offers two Ph.D. concentrations: one in consumer behavior and one in marketing analysis.

The marketing doctoral concentration’s primary objective is to provide doctoral students with the best training possible to maximize career opportunities in university teaching and research.

This concentration offers intensive training in research methodology and theory applicable to scholarly marketing and buyer behavior issues. It's broken into two focuses — consumer behavior and marketing analysis.

The marketing concentration places heavy emphasis on research methodology and critical thinking skills. The primary goal of this program is to prepare students for active academic research careers.

Application Process

For detailed information about requirements, application process, and admissions timeline, as well as contact information for questions regarding the application/admission process, please visit the Graduate Applicants page.

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