Background

Abhijit Guha is an assistant professor of marketing at the Darla Moore School of Business. Abhijit has a Ph.D. from Duke University and an MBA from INSEAD. He has published articles in (or has articles forthcoming in) the Journal of Marketing, Journal of Marketing Research, Management Science, Organizational Behavior and Human Decision Processes, Harvard Business Review, etc. Prior to academia, he worked in management consulting (McKinsey and Company) and in banking (HSBC and Barclays Bank).

Education

Ph.D. in Marketing, Duke University, 2009
MBA, INSEAD, 1999
PGDM, Indian Institute of Management, 1991
B.A. (Hons.) in Economics, St. Stephens College, Delhi University, 1989