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Darla Moore School of Business


Abhijit Guha

Title: Assistant Professor
Department: Department of Marketing
Darla Moore School of Business
Phone: 313-522-0064
LinkedIn: My LinkedIn profile


Abhijit Guha is an assistant professor of marketing at the Darla Moore School of Business. Abhijit has a Ph.D. from Duke University and an MBA from INSEAD. He has published articles in (or has articles forthcoming in) the Journal of Marketing, Journal of Marketing Research, Management Science, Journal of Academy of Marketing Science, Journal of International Business Studies, Organizational Behavior and Human Decision Processes, Harvard Business Review, etc.  Abhijit has taught classes to executives, MBAs, undergraduates and Ph.Ds.  He has also taught and coached experiential classes, wherein a small team of students engages with organizations (NCAA, Ford, Textron, Ingersoll Rand etc.) to solve a specific problem that these organizations face.  Prior to academia, he worked in management consulting (McKinsey and Company) and in sales (HSBC and Barclays Bank).  Abhijit also serves as the Marketing Department's Ph.D. Program Coordinator.

Google Scholar profile


Ph.D. in Marketing, Duke University, 2009
PGDM, Indian Institute of Management, 1991
B.A. (Hons.) in Economics, St. Stephens College, Delhi University, 1989