Rafael Becerril Arreola
|Department:||Department of Marketing
Darla Moore School of Business
|Office:||Darla Moore School of Business, Room 472|
|Resources:||Curriculum Vitae [pdf]|
Rafael Becerril Arreola is an assistant professor of marketing at the Darla Moore School of Business. He received a Ph.D. in marketing from the University of California, Los Angeles, a Master of Applied Science in Electrical Engineering from the University of Toronto, and an undergraduate degree in Electrical and Computer Engineering from ITESM campus Toluca, Mexico.
Becerril's training and expertise concentrate in the development and application of
data analysis methods to solve marketing and operations problems. He has applied
his expertise in several consulting projects, guiding MBA students through data analysis
and the development of price optimization tools (among others) for leading brands
of consumer packaged goods. Rafael also teaches courses in marketing analytics to
undergraduate and master students.
Becerril's main body of research focuses on the grocery and automotive markets, retailing, pricing, product lines and assortments, branding, consumer socioeconomics, social processes, econometrics, and high-performance computing.
- Ph.D. Management, UCLA, 2013
- M.A.Sc. Electrical Engineering, University of Toronto, 2003
- B.Sc. Electronics Engineering, ITESM, 2000