Leaving campus with a degree makes graduation day. Leaving with a job makes every day after. The difference? Setting yourself apart with a degree specialization. Knowing what you want to do and having related experience is everything in today’s hiring market. Choosing a specialty concentration within your major ensures real-world experiences with a national employer during your undergraduate studies — a major advantage that expands networks and opportunities.
Curriculum
- Explore the marketing major curriculum and three concentrations
- Find a Focus: One way to set yourself apart is to enhance your marketing degree with a study concentration. Three concentration options allow you to fine-tune your marketing know-how in ways that can strengthen your resume and increase your earning potential.
Examples of marketing positions based on marketing concentrations
- Business analyst
- Marketing analyst
- Category analyst
- Consumer analyst
- Market researcher
- Get more information about the Business Analytics Concentration
- Product Manager
- Brand Manager
- Marketing assistant/associate/coordinator
- Integrated marketing communications manager
- Shopper marketing manager
- Digital/social marketing manager
- Digital/social marketing strategist
- Category manager
- Get more information about the Product Management Concentration
- Field sales territory representative
- Account executive
- Business development representative
- Trade marketing manager
- Sales operations manager
- Get more information about the Sales Leadership Concentration
This major is a good fit if you...
- Enjoy strategic thinking and problem-solving.
- Are skilled at insights and data-driven decision-making.
- Have strong interpersonal and communication skills.
Why should you enroll?
- Marketing majors find careers as sales leaders, research analysts, marketing managers, communications managers, product managers and retail/purchasing leaders.
- The Moore School’s marketing department is widely acclaimed for its expertise in areas such as consumer behavior, marketing strategy, research methods, behavioral pricing and marketing communications.
- Students have the opportunity to choose a concentration for their studies, and engage in real-world projects with industry partners through the Center for Marketing Solutions or Center for Sales Success.
- Gain more experience by getting involved with marketing student organizations: