Florence, Modena and Venice

Learn more about how cultural tourism, destination marketing and fashion industries impact retailing during the first half of the semester. Discuss the challenges of competing in the global marketplace along with factors for developing and managing retailing. All product markets are affected by regulatory factors, resulting in evolved marketing techniques.

• This course requires successful completion of or concurrent enrollment in MKTG 350.
• This course can be applied to regional or functional course requirements for international business majors.

Mexico City

The relationship between Mexico and the United States is one of the most important in the world.  Overlapping geography, culture, economies demand that the international business student understand the relationship between these two powers of the Northern Hemisphere.

• Open to all undergraduate students including freshmen.
• This course can be applied to regional course requirements for international business majors.

Barcelona and Madrid

Help students create sales and marketing plans and presentations in the global marketplace. The particular focus will be on Spain’s business and cultural nuances that lead to adaptations of global plans to the local markets. Students will learn to create persuasive sales and marketing presentations with a focus on creating value for business partners by aligning your marketing or sales proposal with their business goals.

• This course requires successful completion of or concurrent enrollment in MKTG 350.
• This course can be applied to regional or functional course requirements for international business majors.