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Darla Moore School of Business

Chief Marketing Officer Summit

The UofSC CMO Summit is an annual showcase event that connects Moore School students and the University of South Carolina to the realities of business and the marketing discipline through the eyes of Chief Marketing Officers and their teams.

5th Annual CMO Summit

The fifth annual Chief Marketing Officer Summit will be virtually held online Oct. 21-22; participants can sign up for individual or all sessions. In partnership with Forbes and the American Marketing Association’s UofSC student chapter, the summit will explore marketing’s critical role in an era of disruption. Registration is free for UofSC students, faculty and staff. Register and learn more.


Marketing’s Moment

The critical role of marketing in an era of disruption

Markets are changing; competition is coming from new directions; newer brands often are preferred over long-established brands; distribution channels are shifting; inflation and other dynamics are influencing pricing strategy; and media is available 24-7 in the palm of our hands.   All of this is occurring while the search for talent is more competitive than ever Diversity, agility, grit, empathy and business acumen are foundational to future success in business. Marketing has always played an important role in every company’s success, but over the past year and in the years ahead, marketing will have an even greater impact on determining which companies win and which ones lose. 

At the forefront of business competitiveness is the marketer. Business functions, customer relationships and industry/market trends are more interconnected than ever. Across this two-day event, participants will learn firsthand about how marketers are:

  • Leveraging insights into action
  • Defining new competitive landscapes
  • Evolving their brand equity to meet today’s customers’ expectations
  • Disrupting their market before someone disrupts them
  • Leveraging technology to create differentiation among competing media
  • Realizing that people are the real key to future success

Attendees will hear from marketing thought leaders at companies that include Progressive Insurance, Egon Zehnder, Blue Buffalo Co., Techtronic Industries, Coca-Cola Bottling, E. & J. Gallo Winery, iHeart Media, Mondelez International, Allstate Insurance, Cox Automotive, Continental Tire and Lionsgate Entertainment.

Marketing’s Moment is now. Attend the CMO Summit to learn about what’s happening today and, more importantly, what we can expect to happen tomorrow in marketing.

Agenda

Time Event
6-8 p.m.

Virtual networking event

  • With speakers and Center for Marketing Solutions board members
Time Event
1-2:15 p.m.

Virtual keynote speech: “Marketing in an Era of Disruption”

  • Jeff Charney (‘07 IMBA), CMO for Progressive Insurance
2:45-4:15 p.m.

Fireside chat: “The importance and role of diversity in today’s marketing world as companies and brands strive to avoid being tone-deaf and strive for inclusiveness, equality, sustainability and purpose”

  • Cynthia Soledad, head of diversity, equity and inclusion and CMO for Egon Zehnder
  • Patrick Davis (’93 marketing and risk management), general manager and vice president for Blue Buffalo Co.
4:45-6:15 p.m.

CMO young alumni panel

  • Marissa Sewell (’19 management and marketing), Techtronic Industries
  • Morgan Hamel (’19 international business and marketing), Coca-Cola Bottling
  • Allie Babcock (’16 international business and marketing), E. & J. Gallo Winery
  • Alma Mokonchu (’16 UofSC international relations and political science), iHeart Media
  • Amanda Norris (’18 management and marketing), Mondelez International
6:30 – 8 p.m

Virtual networking event

  • With speakers and Center for Marketing Solutions board members
Time Event
9-10:30 a.m.

CMO alumni panel

  • Terrance Williams (‘90 economics and insurance), Allstate
  • Ken Kraft (’84 journalism), Cox Automotive
  • Maria Pavlopoulos (’99 marketing, UofSC French and Honors College; ’01 MIBS), Continental Tire
  • Chris Pardi (’89 business administration and marketing), Fisher-Price;
  • Amanda Kozlowski (’00 UofSC communications), Lionsgate Entertainment
11 a.m.-12:15 p.m.

Virtual keynote speech “Marketing in an Era of Disruption”

  • Joe Sarancino, senior vice president of marketing for Chick-Fil-A

 


Challenge the conventional. Create the exceptional. No Limits.

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