Sept. 16, 2020
The fourth annual Chief Marketing Officer Summit will be held online Oct. 8 from 10 a.m. – 6:30 p.m. featuring more than 25 marketing professionals from some of the nation’s top brands. This year’s theme is Inspiring, Transforming and Thriving in a Digital and Diverse World, Personally and Professionally.
The event, which will be hosted in four sessions throughout the day, will focus on:
- How traditional industries and companies are competing in a new digital world
- How professionals can succeed in today’s digital world
- What is expected of young business leaders
- What it takes to be successful on day one in a new job
- How professionals can better network and get started in the career they want.
The first session with Patrick McLean, the chief marketing officer for Walgreens, will discuss the rapid transformation of a large retailer and their branded partners to meet consumers’ ever-changing needs and expectations as shoppers. McLean’s talk will conclude with small curated groups hosted by senior executives from a variety of companies, including FedEx, Sonoco, Coca-Cola, Brown-Forman, Pinterest, Chick-fil-A and Continental Tire.
The next session will showcase five senior marketing executives from FedEx, Disney, Henkel and others who all have achieved success in marketing after they graduated from USC. They will describe their career paths, the role of marketing in their companies, how digitalization is transforming their business and what they look for in potential new professionals.
The third session encompasses networking, recruiting, beginning a marketing career and companies’ marketing expectations for 2020. Brad McLane, head of CMO and Consumer Practice Marketing for ZRG Partners, one of the fastest growing executive recruiting firms in the country, joins Jim Williams, vice president of Talent Planning at Fiserv who is responsible for hiring marketing, sales and other professionals. They will dialogue about the state of hiring in marketing, what senior leaders look for when hiring new talent and how candidates should frame their resumes. Following McLane and Williams, young marketing alumni from L’Oreal, Coca-Cola, Mondelez, Salesforce and Oracle who graduated in the past five years will share how they got their start in marketing and what they wish they had known when they were students.
The CMO Summit’s final session will feature Julie Albright, a nationally acclaimed digital sociologist and bestselling author of “Left to their Own Devices: How Digital Natives are Reshaping the American Dream.” Albright will explore the digital world and its impact on professionals and how it affects them personally.
In partnership with Forbes and the American Marketing Association’s USC student chapter, the summit will include the largest assortment of speakers in its four-year history. Registration is free for USC students, faculty and staff and costs $50 for non-USC attendees. Register and learn more by visiting 2020cmosummit.eventbrite.com.