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College of Information and Communications

Faculty and Staff

Sabrina H. Habib, Ph.D.

Title: Assistant Professor
Department: School of Journalism and Mass Communications
College of Information and Communications
Phone: 803-576-6746
Office: School of Journalism and Mass Communications

800 Sumter Street, Room 334
Columbia, SC 29208
Sabrina Habib


B.F.A., Fine Art Photography, University of Florida
M.F.A., Electronic Media, University of Florida
Ph.D., Mass Communication, University of Florida


Dr. Sabrina Habib has been interested in the creative process, experiential learning, and collaboration, as exemplified by her research and creative projects alike.  She believes that technology has a constant effect on advertising creativity, challenging educators who seek to prepare students for a seamless professional transition.


Habib strives to empower students to become innovators within their chosen field.  Her courses are centered on socially responsive understandings of communication.  She uses examples to help students understand that our ideas are shaped by experiences, language, and imagery. Assignments are structured to challenge students to think critically and make informed decisions about the arguments presented in class.  Through engaged discussions, we recognize a common humanity while preserving important elements that constitute our differences.  Building an environment where it is possible for the class to express its needs is important; this includes thoughtful feedback regarding related course materials.

Recent Publications

Habib, S.; Patwardhan, P. (2019). Training to Lead in an Era of Change: Insights from Ad Agency Leaders. Journal of Advertising Education.

Patwardhan, P.; Habib, S.; Patwardhan, H. (2018). Managing Change and Finding Identity: A Grounded Analysis of Advertising Agency Leadership. Journal of Current Issues & Research in Advertising.

Habib, S., & Hinojosa, M. S. (2016). Representation of Fracking in Mainstream American Newspapers. Environmental Practice, 18(02), 83–93. source»

Habib, S., and Hinojosa, R. (2016). Video Data Analysis in Grounded Theory. Journal of Ethnographic and Qualitative Research 10(1), 42-52.

Habib, S., and Hinojosa, R. (2016). Video-Based Research in Grounded Approaches: Practical tips and insights. Handbook of Grounded Theory, Claudia Equit & Christoph Hohage, Eds.  Publisher: Beltz Verlag.  This chapter was accepted through a peer-review process.  

Habib, S. (2015).  Teaching Approaches in Advertising: Creativity and Technology. Journal of Advertising Education, 19(1), 17-37. Best Paper Award. 

Creative Activities

"Yes No Maybe." (Co-investigator, Producer, Assistant Editor), 2019. Documentary about whether creativity can be taught. AEJMC, Toronto, Canada (2019). Creative Research Competition – Third Place. SOU Creativity Conference, Ashland, OR (2029).

"Mad House." (Editor, Colorist), in production, 2019. A girl trapped inside a mental institution is surrounded by patients who seek to release an imaginary creature inside her eye.

"Those Lonely Minutes." (Producer, editor, colorist), 2019. Woman finds out that her nightmares about aliens were a real experience… or were they? 2020 Planet 9 Art Fest. Los Angeles, CA (April 2020)

"Decay." (Producer, editor, colorist), 2019. A visual representation of a poem. Mindfield Film Festival, Albuquerque, NM (2019). Best Short Film Silver Award. Underexposed Film Festival YC. Rock Hill, SC (2019). Note: other festival entries pending acceptance.

"Father’s Knots." (Producer, Editor), 2018. Fiction. Short film based on a story of father and son. Underexposed Film Festival, Rock Hill, SC, (2018).

"Touching in Texas." (Editor, Colorist), 2016. A young man finds himself alone in the desert without his glasses and meets someone who changes his life. Brightside Tavern Shorts Film Festival. NJ, (2017). Underexposed Film Festival YC. SC, (2016). Southeast Online Film Fest, (2016). Los Angeles CineFest. CA, (2016). Semi-Finalist.


Habib, from Rio de Janeiro, Brazil, moved to the U.S. to attend college. More than 20 years later she is still in the U.S. and in college, but this time as a professor. She and her husband have two kids and enjoy traveling, cooking, and hiking.

Challenge the conventional. Create the exceptional. No Limits.