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College of Information and Communications

Faculty and Staff

Sabrina H. Habib, Ph.D.

Title: Associate Professor
Department: School of Journalism and Mass Communications
College of Information and Communications
Phone: 803-576-6746
Office: School of Journalism and Mass Communications

800 Sumter Street, Room 334
Columbia, SC 29208
LinkedIn: My LinkedIn profile
Resources: Google Scholar
Sabrina Habib


B.F.A., Fine Art Photography, University of Florida
M.F.A., Electronic Media, University of Florida
Ph.D., Mass Communication, University of Florida

Research and Creative

Dr. Sabrina Habib is a Brazilian artist and scholar. Her research main areas are creativity and leadership. With a background in advertising and commercial production, she is often invited to work with researchers from other disciplines that need someone who is well versed in academic research and visual arts. She approaches these projects as her own creativity in practice, problem-solving unique challenges from disparate fields. Through these collaborations she has also developed a body of work rooted in science communications.


Habib strives to empower students to become innovators within their chosen field.  Her courses are centered on socially responsive understandings of communication.  She teaches creativity, Adobe Suite programs and video production. Her students have won numerous coveted awards over the years and Habib was the recipient of the AEJMC Visual Communications Teaching Award in 2020.

Selected Publications

Patwardhan, P.; Kerr, G.; Patwardhan, H.; Kelly, L.; Habib, S.; Mortimer, K.; Laurie, S. (2021). Advertising climate change and cultural meltdown: Insights from agency leaders. International Journal of Advertising.

Habib, S. (2020) Review of Leadership in The Creative Industries Principles and Practice, by Karen Mallia, Journalism and Mass Communication Educator (In Press, spring 2020)

Habib, S.; Patwardhan, P. (2020). Training to Lead in an Era of Change: Insights from Ad Agency Leaders. Journal of Advertising Education. Best Research Paper Award at AEJMC 2021.

Patwardhan, P.; Habib, S.; Patwardhan, H. (2018). Managing Change and Finding Identity: A Grounded Analysis of Advertising Agency Leadership. Journal of Current Issues & Research in Advertising.

Habib, S., & Hinojosa, M. S. (2016). Representation of Fracking in Mainstream American Newspapers. Environmental Practice, 18(02), 83–93. source»

Habib, S. (2015).  Teaching Approaches in Advertising: Creativity and Technology. Journal of Advertising Education, 19(1), 17-37. Best Paper Award. 

Creative Activities

"Yes No Maybe." (Co-investigator, Producer, Assistant Editor), 2019. Documentary about whether creativity can be taught. AEJMC, Toronto, Canada (2019). Creative Research Competition – Third Place. SOU Creativity Conference, Ashland, OR (2019).

"Mad House." (Editor, Colorist), in production, 2019. A girl trapped inside a mental institution is surrounded by patients who seek to release an imaginary creature inside her eye.

"Those Lonely Minutes." (Producer, editor, colorist), 2019. Woman finds out that her nightmares about aliens were a real experience… or were they? 2020 Planet 9 Art Fest. Los Angeles, CA (April 2020)

"Decay."(Producer, editor, colorist), 2019. A visual representation of a poem. Mindfield Film Festival, Albuquerque, NM (2019). Best Short Film Silver Award. Underexposed Film Festival YC. Rock Hill, SC (2019). Note: other festival entries pending acceptance.

"Father’s Knots."(Producer, Editor), 2018. Fiction. Short film based on a story of father and son. Underexposed Film Festival, Rock Hill, SC, (2018).

"Touching in Texas." (Editor, Colorist), 2016. A young man finds himself alone in the desert without his glasses and meets someone who changes his life. Brightside Tavern Shorts Film Festival. NJ, (2017). Underexposed Film Festival YC. SC, (2016). Southeast Online Film Fest, (2016). Los Angeles CineFest. CA, (2016). Semi-Finalist.


Habib, from Rio de Janeiro, Brazil, moved to the U.S. to attend college. More than 20 years later she is still in the U.S. and in college, but this time as a professor. She and her husband have two kids and enjoy traveling, cooking, and hiking.

Challenge the conventional. Create the exceptional. No Limits.