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College of Information and Communications

Faculty and Staff

Sabrina H. Habib, Ph.D.

Title: Assistant Professor
Department: School of Journalism and Mass Communications
College of Information and Communications
Phone: 803-576-6746
Office: School of Journalism and Mass Communications

800 Sumter Street, Room 334
Columbia, SC 29208
Sabrina Habib


B.F.A., Fine Art Photography, University of Florida
M.F.A., Electronic Media, University of Florida
Ph.D., Mass Communication, University of Florida


Dr. Sabrina Habib's scholarly activities focus on creativity and science communication.  More specifically, her work is situated in two paths: (1) the creative process and its implications for teaching, (2) communication of complex scientific information. Although she believes in many instances quantitative methods are more appropriate, qualitative research reveals insights that are profound, between the lines, and can better inform the development of quantitative instruments. In her work, she specifically explores the use of video as data, combining filmmaking with methodologies that are scientifically sound.  This approach is a common thread in both research veins that she currently pursues.


Habib strives to empower students to become innovators within their chosen field.  Her courses are centered on socially responsive understandings of communication.  She uses examples to help students understand that our ideas are shaped by experiences, language, and imagery. Assignments are structured to challenge students to think critically and make informed decisions about the arguments presented in class.  Through engaged discussions, we recognize a common humanity while preserving important elements that constitute our differences.  Building an environment where it is possible for the class to express its needs is important; this includes thoughtful feedback regarding related course materials.

Recent Publications

Habib, S., & Hinojosa, M. S. (2016). Representation of Fracking in Mainstream American Newspapers. Environmental Practice, 18(02), 83–93. source»

Habib, S., and Hinojosa, R. (2016). Video Data Analysis in Grounded Theory. Journal of Ethnographic and Qualitative Research 10(1), 42-52.

Habib, S., and Hinojosa, R. (2016). Video-Based Research in Grounded Approaches: Practical tips and insights. Handbook of Grounded Theory, Claudia Equit & Christoph Hohage, Eds.  Publisher: Beltz Verlag.  This chapter was accepted through a peer-review process.  

Habib, S. (2015).  Teaching Approaches in Advertising: Creativity and Technology. Journal of Advertising Education, 19(1), 17-37. Best Paper Award.  


Habib, from Rio de Janeiro, Brazil, moved to the U.S. to attend college. More than 20 years later she is still in the U.S. and in college, but this time as a professor. She and her husband have two kids and enjoy traveling, cooking, and hiking.

Challenge the conventional. Create the exceptional. No Limits.