Cocky Award Recipients
Watch all the Cocky Award-winning ads and meet their creators.
Stay tuned
Each year the advertising team that creates the winning commercial is invited to campus to receive the coveted Cocky Award and share behind-the scenes stories in the making of the commercial. Read about the 2020 winner "Long live Mr. Peanut!"
The Class
One hundred students and faculty in the School of Journalism and Mass Communications gather in the school’s state-of-the-art multimedia room for Cocky's Super Ad Poll to watch the game and critique the lineup of Super Bowl commercials. They evaluate commercials on likability, persuasiveness and brand identity.
Online Poll
Alumni and friends can vote online for their favorite ad.
The Cocky Award
Each year the advertising team that creates the winning commercial is invited to campus to receive the coveted Cocky Award and share behind-the scenes stories in the making of the commercial.
Bonnie Drewniany
Distinguished Professor Emerita Bonnie Drewniany, who has studied Super Bowl advertising for more than 20 years, teaches the Super Bowl of Advertising course. The course includes the annual Ad Poll and the Cocky Awards.