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College of Information and Communications

Sports Media

Sports media is one of the fastest growing areas of mass communications, and this major will prepare you to create sports content for print, broadcast, advertising, public relations, visual communications and many other sports media organizations.


Unlike many other sports media programs which are primarily lecture-based theoretical classes about the discipline of sports communications, our major is designed to give you both the theoretical and the hands-on skills training to produce sports media content for a variety of platforms.

In addition to the one required sports media skills class, students have several electives from which to choose so they can enter the job market with the skills needed to be successful sports practitioners. 

See a list of required classes as well as some of the electives available to you in the Academic Bulletin.


The popularity of sports viewership and fandom as a recreational activity ensures that jobs in the sports media field remain plentiful. Sports games and matches on television are some of the most-watched programming each year. To put those events on television, audio and video technicians set up all cameras, microphones and miles of cable before the games begin. Once the action starts, the camera operators follow the athletes, the media technical directors select which of those cameras to show on broadcast, and the broadcast announcers describe what is happening. When the game is over, news analysts, reporters, and journalists write about the results in the newspaper or on the website, while photographers publish their best pictures from the game.

But that's not all. A new form of sports media has also led to the rise of additional jobs in the industry.  The fastest growth in sports media is through team media — the practice of teams and leagues creating their own content on websites and social media. Teams have essentially become their own news media outlet and are hiring journalists to report on the team, photographers to take photos, and video editors and graphic designers to create eye-catching multimedia content for websites and social media.


We have a large group of award-winning alumni who have gone through our existing programs, which have included a sports media concentration and a sports media minor.  

The Faculty

You will study with award-winning professionals who will inspire, motivate and prepare you. Meet just a few of the faculty whose expertise will equip you for an exciting career in sports media.

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