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College of Information and Communications

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    And the J-school scores

    Our new sports media concentration allows students to follow their interest in sports media in a variety of majors.

Minors and Concentrations

The College of Information and Communications offers five minors and a concentration to enhance your undergraduate resumé, supplement almost any career path and prepare you for graduate programs with practical and theoretical knowledge. 


Students enrolled at the University of South Carolina can minor in one of the following areas of study in our college.

A minor in advertising and public relations complements many other fields of study.

Nearly every career requires an understanding of internal and external communication, social media marketing and message development.

Studying advertising and public relations will enable you to communicate better with customers, clients, audiences, supervisors and teammates.

Required Courses (3 courses or 9 Hours)
JOUR 101 - Media and Society
JOUR 201 - Principles of Public Relations
JOUR 202 - Principles of Advertising and Brand Communications

Electives (3 courses or 9 hours)
Any JOUR elective course

Information Science is the study of the cognitive, social, technological and organizational roles of information in all its forms and rests on three foundations: content, people, and technology. That is, the substance of the information being created, communicated, stored, and/or transformed; the people who interact with this content; and the technology used to support content creation, communication, storage, or transformation.   

The skills you get with the minor are applicable to anything you do. Every organization uses information. Being able to analyze, manage and implement information in its various forms is critical, and that’s the skill set that this minor offers students.

Informatics opens up a vast landscape of career opportunities, including:

• Software developers
• Data scientists
• User experience designers and researchers
• Product managers
• Knowledge managers
• Information architects
• Researchers

Required Courses (9 Hours)
SLIS 201 - Introduction to Information Science Credits: 3
SLIS 301 - Information Storage and Retrieval Credits: 3
SLIS 410 - Knowledge Management Credits: 3

Electives (9 Hours)
Select 9 hours from any additional SLIS courses.  SLIS 480 (Emerging Topics in Information Science) may be repeated for credit with different topics.

A minor in Mass Communications is designed for students who wish to gain a broad understanding of the mass media and learn about the elements at work in the media today. Elective courses allow a student to customize the experience by selecting courses across the journalism and mass communications curriculum.

Required Courses (1 course or 3 hours)
JOUR 101 - Media and Society

Principles Courses: Select two of the following (2 courses or 6 hours)
JOUR 201 - Principles of Public Relations
JOUR 202 - Principles of Advertising and Brand Communications
JOUR 203 - Principles of Visual Communications
JOUR 204 - Principles of Journalism

Electives (3 courses or 9 hours)
Any JOUR elective course

Social Media is an integral channel in the gathering and dissemination of news and public discourse and is a key element of the messaging strategy of most persuasive communications campaigns, and thus it is woven into the fabric of every discipline in the SJMC. Its growing centrality as a source of informational, social and cultural literacy and resulting impact on society at large is a key focal point of studies in the iSchool. It is therefore a topic that merits study as a general theme in the field of mass communications and information science.

The new minor will give UofSC students from other disciplines the chance to study strategies, impacts and effects of social media in the mass media and society at large.

The Curriculum

JOUR 101 Media and Society OR
SLIS 202 Introduction to Information Literacy & Technology

JOUR 285 Social Media and Today’s World (pending)

JOUR 385 Social Media Planning (pending)

At least one, no more than two, SLIS courses from among the following: 
SLIS 315 - Information Policy
SLIS 415 - Social Informatics
SLIS 420 - Communication and Information Transfer
SLIS 434 - Introduction to Knowledge Discovery SLIS 480 - News Literacy
SLIS 560 - Information Visualization (pending) 

At least one, no more than two, electives from the following:
Any of the following Principles courses :JOUR 201, 202, 203, 204 
JOUR 304 - Internet and Social Media Law 
JOUR 308 - Media and Youth
JOUR 343 - Social Media for Sports Media
JOUR 491 - Communication and Information Transfer (cross listed as SLIS 420)
JOUR 530 - Creative Leadership 
JOUR 542 - Public Opinion and Persuasion 

The sports media is one of the fastest growing areas in the world of the media. Live television rights in the United States were estimated to be worth $22.42 billion in 2019, with hundreds of different television stations and online outlets showing live sporting events. Seemingly every professional and amateur team, league, and athlete is active on social media.

If you are looking to enter the field of sports media, this minor will prepare you to enter the workforce. If you are a sports fans, this minor will help you become better media consumers who can identify inequalities in sports media production and representation. 

Required Courses (2 courses or 6 hours)
JOUR101 – Media and Society
JOUR391 – Sports Media and Society 

Pick at least one but no more than two of the following:
JOUR201 – Principles of Public Relations
JOUR202 – Principles of Advertising and Brand Communication JOUR203 – Principles of Visual Communication 
JOUR204 – Principles of Journalism 

Pick at least two of the following:
JOUR244 – Special Topics in Sports Media 
JOUR345 – Sports Media, Gender, & Sexuality
JOUR343 – Social Media in Sports Media JOUR428 – Super Bowl Commercial JOUR499 – Special Topics

Sports Media Concentration

The sports media concentration is open to students enrolled in any of the six undergraduate majors in the School of Journalism and Mass Communications .

As one of the fastest growing areas in media, sports media content has created a wealth of new jobs. Students in this concentration receive hands-on training that prepares them for careers as sports content creators. Additionally, the classes will make them better sports content consumers.

If you’d like to learn more about careers in sports media, check out these profiles of J-school alumni working in the field. 

Here are some of the courses you can take as part of the concentration:

This course covers the relationships between the sports industry, athletes, media and the audience. It discusses the evolution of sports media from the early sportswriters to athletes and teams controlling their own message on social media. We won’t ask, “What do you think of ESPN?” We will ask, “What is ESPN’s impact on how we watch games today?” We will cover the various mediums — newspapers, magazines, books, radio, TV, online, blogs, social media  in terms of history, function, impact, and ethical implications.

This course covers effective social media use in the world of the sports media. Topics relating to advertising, journalism, public relations, visual communications, and mass communications will be discussed. Provides contextual background on various social media and uses exercises to develop best practices.

Sports media coverage includes much more than box scores and championships. Prominent athletes have utilized sport as a platform for social and political influence. How journalists have portrayed athlete activism has shaped public perception. In this course, students will analyze media coverage of prominent sports activism cases. By examining these events through the lens of popular news and sports television programs, newspapers, magazines and digital publications, students will explore issues of access, economics, race, religion, gender, culture and nationality.

The Super Bowl is the most watched, most anticipated, most expensive and most influential arena for advertising. Now you can be a part of this phenomenon. This course explores how Super Bowl commercials reflect our society. Topics include the way different groups are portrayed, the strategy behind the commercials and how creative tactics have evolved.

This course introduces students to the core principles, values, and practicum that guide the work of professional sports journalists. In short, students will develop skills that are necessary to function as sports journalists in today’s media environment. This class is an intensive multimedia skills course and students will have the opportunity to develop sports content for a number of important platforms including the web, social media, video, and mobile.

This course is designed to introduce students to various aspects of live sports broadcasting. Students will learn skills and techniques that will prepare them to perform live on-air duties including game play-by-play and color analyst.

This course will analyze and evaluate media coverage of significant sports figures and issues of race, with a focus on the representation of people of color (especially African Americans), the forces that affect the representation and changes over time. 

This course will analyze how the sports media culture helps create, maintain and challenge inequalities based on gender and sexual identity. Students will learn how gender and sexuality are constructed through sports media, and how they intersect with race, class, able-bodiedness and nationality.


Challenge the conventional. Create the exceptional. No Limits.