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College of Information and Communications

Sports Media Minor

The sports media is one of the fastest growing areas in the world of the media. Live television rights in the United States were estimated to be worth $22.42 billion in 2019, with hundreds of different television stations and online outlets showing live sporting events. Seemingly every professional and amateur team, league, and athlete is active on social media. If you are looking to enter the field of sports media, this minor will prepare you to enter the workforce. If you are a sports fans, this minor will help you become better media consumers who can identify inequalities in sports media production and representation. 


Currently any student enrolled at the University of South Carolina may choose this minor except for students with majors in the School of Journalism and Mass Communications.


Required Courses (6 hours)

  • JOUR 101 – Media and Society
    Principles, history, philosophies, theories of the mass media and allied professions and their societal role and impact.
  • JOUR 391 – Sports Media and Society
    History of sports media and an analysis of current relationships between the sports industry, athletes, media, social media and the audience.

Select at least one, but no more than two of the following:

  • JOUR 201 – Principles of Public Relations
    Methods used by business, government, consumer groups, minorities, environmentalists, and others to influence public attitudes toward their activities.
  • JOUR 202 – Principles of Advertising and Brand Communication
    An introduction to the advertising and strategic communications industries. Discussion of the structure and history of the business, social impacts and regulation, research, planning, creative, media planning, sales promotion, event promotion and the integrated nature of all promotional communication.
  • JOUR 203 – Principles of Visual Communication
    Theory and history of visual communication in the mass media emphasizing informational and persuasive messages created by graphic, photographic, and multimedia processes.
  • JOUR 204 – Principles of Journalism
    Principles and foundations of journalism to reflect both how journalism serves communities and how its techniques are developed to effectively communicate to audiences.

Select at least two additional Sports Media courses:

  • JOUR 242 - Jobs in the Sports Media
     Exploring different jobs in sports media with a focus on careers within the fields covered by the degree programs within the School of Journalism and Mass Communications.
  • JOUR 243 - Sports Activism and Media
    Analysis of prominent sports activism cases and exploration of issues of access, economics, race, religion, gender, culture and nationality, through the lens of media coverage.
  • JOUR 244 – Special Topics in Sports Media
    Topics addressing issues in the world of the sports media. Topics may change from term to term. May be repeated for credit with different topics.
  • JOUR 245 - Live Television Sports Production
    This course is designed to introduce students to all aspects of live television production of various venue sporting events. Through readings, lectures and hands-on experience, students will learn how major broadcast networks produce live sports events.
  • JOUR 307 – Media, Sports and Race
    Exploration of the intersection of American media, sports and race.
  • JOUR 343 - Social Media for Sports Media
    Effective social media use in the world of the sports media. Topics relating to advertising, journalism, public relations, visual communications, and mass communications will be discussed. Provides contextual background on various social media and uses exercises to develop best practices.
  • JOUR 344 – SEC Football and the Sports Media
    The media’s role in how the public views the SEC football games, schools, and athletes is a key component to the mystique of the league. This course examines the media’s role in the past, present, and future of the SEC.
  • JOUR 345 – Sports Media, Gender, & Sexuality
    How the sports media culture helps create and maintain, as well as challenge, inequalities based on gender and sexual identity. Students will learn how gender and sexuality are constructed through sports media and how they intersect with race, class, able-bodiedness and nationality.
  • JOUR 394 – Sports Media Ethics
    Examination of the ethical dilemmas and moral situations that sports media members face from outside and internal sources and the ethical obligation to provide citizens with fair and balanced reporting of issues.
  • JOUR 428 – Super Bowl Commercial
    An exploration of how Super Bowl commercials reflect and influence our society. Topics include the way different groups are portrayed, the strategy behind the commercials, and how creative tactics have evolved.
  • JOUR 443 – Sports Announcing
    This course is designed to introduce students to various aspects of live sports broadcasting. Students will learn skills and techniques that will prepare them to perform live on-air duties including game play-by-play and color analyst.
  • JOUR 444 – Multimedia Sports Storytelling
    Crafting longform sports media stories through course-long projects and in-class exercises that sharpen storytelling skills and techniques.
  • JOUR 445 – Team Media in Sports Journalism
    The emerging field of sports team media. Content will expose students to many topic areas that comprise team media including sports advertising, journalism, public relations, visual communications, and content creation.
  • JOUR 461 – Sports Journalism
    This course introduces students to the core principles, values, and best practices that guide the work of professional sports journalists. Students will develop skills that are necessary to function as sports journalists in today’s media environment.

Challenge the conventional. Create the exceptional. No Limits.