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Reports from the Social Media Insights Lab

South Carolina is talking about celebrating July Fourth, not staying at home

South Carolina social media conversations about the July Fourth holiday are focused more on fireworks and celebrations than staying at home to protect against the coronavirus, according to an analysis by the Social Media Insights Lab.

The coronavirus is hurting Myrtle Beach's image

As the July Fourth weekend approaches and South Carolina authorities are urging people to stay at home to protect against the spread of the coronavirus, Myrtle Beach is the subject of negative social media conversations across the country.

What social media commenters expect from government

South Carolina Gov. Henry McMaster's statement that a statewide rule requiring face masks to limit the spread of the coronavirus would be unenforceable is drawing criticism on social media.

The jury is out on social media about opening schools in the fall

The likelihood South Carolina public schools will not return to in-person education in the fall has been a relatively small and neutral topic of social media conversations in the state.

Mask ordinances trigger debate

Columbia and Greenville mask ordinances are receiving support in South Carolina social media conversations, according to a new report from the Social Media Insights Lab.

Coronavirus concerns increasing in South Carolina

As the number of coronavirus cases reported this month in South Carolina has steadily increased, so too have social media conversations about COVID-19.

Trump rally raises concerns in South Carolina

President Trump's weekend campaign rally in Tulsa has been a major topic in South Carolina social media conversations.

Masks divide South Carolinians in fight against the coronavirus

The expectation South Carolinians will wear face masks to combat the spread of the coronavirus is a divisive one on social media, according to the University of South Carolina Social Media Insights Lab.

New COVID-19 cases drive S.C. conversations

An increasing number of coronavirus cases is the driving force behind recent social media conversations about COVID-19 in South Carolina, according to a new analysis by the University of South Carolina Social Media Insights Lab.

S.C. social media users support wearing masks

Almost 65 percent of South Carolina social media conversations support wearing masks to protect against the spread of the coronavirus, according to an analysis by the University of South Carolina Social Media Insights Lab.

Many South Carolinians sympathize with Black Lives Matter protests

South Carolinians on Twitter expressed far more comments in support of Black Lives Matter protests than criticism of the violence that has accompanied some of them, according to the University of South Carolina Social Media Insights Lab.

UofSC Insights Index: How do South Carolinians feel about reopening? It's complicated

South Carolinians are still making up their minds about whether it is time to reopen the state during the coronavirus, according to a new analysis by the University of South Carolina Social Media Insights Lab.

From Twitter: #Modley

Acting U.S. Navy Secretary Thomas Modly has resigned and an analysis by the University of South Carolina Social Media Insights Lab helps explain why it had become untenable for him to stay in the position.

From Twitter: #Sadness

The Social Media Insights Lab analyzed COVID-19 buzz and found that President Trump’s announcement that more than 200,000 Americans may die from the coronavirus has had a sobering effect on social media conversations in South Carolina.

From Twitter: #ReopenAmerica

The Insights Lab looked at mentions of #ReopenAmerica, #StayHome and phrases like "back to work" and "open for business." See what we discovered about the social media conversations.

UofSC Insights Index: Social media posts reflect range of emotions

Americans are going to social media in massive numbers to talk about the coronavirus and their comments reflect a spectrum of emotions, ranging from fear, anxiety and sadness to more positive comments about the courage of health care workers on the frontlines.

UofSC Insights Index: Pandemic conversations growing

South Carolinians are talking on social media about the coronavirus in large numbers and those conversations reflect an increasingly serious tone.

UofSC Insights Index: Growing concern about the coronavirus

Social media conversations in South Carolina reflect a growing concern about the cost and availability of tests for the coronavirus.

Insights Index: Can buzz be bought? Where Bloomberg, Steyer and the other candidates stand in South Carolina

Michael Bloomberg and Tom Steyer are spending a lot of money ahead of the Feb. 29 primary, but a new analysis by the Social Media Insights Lab shows that neither of them are being discussed very often on social media in the Palmetto State.

UofSC Insights Index: Buttigieg inching closer to Biden

Mayor Pete Buttigieg has emerged in South Carolina social media conversations as the most significant threat to Democratic frontrunner Joe Biden, according to a new analysis by the University of South Carolina Social Media Insights Lab.

UofSC Insights Index: Buttigieg sees more buzz - and more scrutiny

Conversations about Pete Buttigieg increased significantly in November among South Carolina social media users, according to the latest Insights Index from the University of South Carolina Social Media Insights Lab.

UofSC Insights Index: Harris sees significant growth in October

Sen. Kamala Harris received more positive social media mentions in South Carolina in October than Joe Biden and Elizabeth Warren, the two leaders for the Democratic presidential nomination in RealClear Politics’ composite average of the leading national political polls.

UofSC analysis: Trump dominates South Carolina social media conversations

An analysis of nearly 1.4 million public posts shows President Trump is leading social media conversations in South Carolina. But how many of those conversations are positive or negative? Is online opinion shifting over time?

UofSC Insights Index: People are talking about Biden, but not positively

The Social Media Insights Lab has examined more than 330,000 online conversations since March to find out how the leading Democratic presidential candidates are faring among the state's social media users.

Politics vs. football? It isn't even close!

The race for the Democratic presidential nomination is a hot topic on social media in South Carolina, but there’s another topic that dwarfs it: Gamecock football.

UofSC analysis: Immigration, abortion lead social media conversations

As the 2020 presidential race heats up, what can social media mentions tell us about key political issues? The Social Media Insights Lab analyzed more than 70 million posts to understand how nationwide conversations compare to those in the Palmetto State.

UofSC analysis: Buttigieg leads in social media sentiment

An analysis of more than 23 million posts shows that Pete Buttigieg has the most positive social media sentiment of all the leading candidates for the Democratic presidential nomination. And in traditionally Republican South Carolina, that positive sentiment is even higher.

UofSC analysis shows strong support for teacher rally

How did South Carolinians react to the education rally on social media? The first South Carolina Insights report explores online conversations and shares its findings on public sentiment and recurring themes.

2019 Reports


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