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College of Information and Communications

  • Frances Hutchful

    Student Spotlight

    Frances Hutchful is preparing for a career in public relations and/or corporate communications.

Master of Mass Communication - On Campus

Strategic Communication Management

If you are looking to advance your career, this program will teach you the strategic process of coordinating all communications for an organization, including advertising, public relations, promotions and marketing. 

Degree Requirements

Our students complete 10 courses for a total of 30 credit hours*, divided into three parts, including a three-credit-hour media workplace practicum, which is a highlight of the program.

M.M.C. Required Core Courses (12 credit hours)

  • Research Methods in Mass Communication
  • Media Law (or substitute course approved by Associate Director of Graduate Studies if student has made a “B” or higher in an approved undergraduate media law course)
  • Issues in Mass Communication Management
  • Practicum in Mass Communications Management (working with an organization or agency in their chosen field.)

Strategic Communication Management Concentration Core Courses (9 credit hours)

  • Strategic Communication Principles
  • Strategic Communication Strategies
  • Strategic Communication Campaigns or Strategic Communication for Behavior and Social Change

Recommended electives (9 credit hours) such as:

  • Interactive Communication Strategies
  • Advanced Special Topics
  • Corporate Communication
  • Organizational Communication
  • Seminar in Health, Science, and the Media
  • Risk Communication
  • Public Relations Theory
  • Theories of Global Communication
  • Topics in Mass Communications such as crisis communications, digital media, and corporate social responsibility

Other courses as approved

*At least 15 credit hours must be 700-level or above courses.


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