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College of Information and Communications

Data and Communication

Data-driven decisions, data-based strategies and digital storytelling are essential skills for communication professionals. We have combined the best courses from the School of Journalism and Mass Communications and the School of Information Science to create a robust master’s program. This flexible online master of science degree was designed for both seasoned professionals and recent graduates entering the workforce. 

Benefits of this Program

  • 100% online
  • Certificate after 12 credits for all MS students
  • Capstone course that involves working with real clients
  • Internship opportunities
  • The ability to stand out in the workplace or hiring process

Learning Outcomes 

  • Understand data and information gathering techniques, multiple data analysis approaches and master tools for data interpretation.
  • Develop systems for data mining, selection, collection, regression, classification, clustering, and storytelling, integrating information and using theoretical and technical resources to design solutions.
  • Understand and strategically respond to communication and ethical challenges in the digital domain.
  • Apply theory and research methods to devel- op data-based strategy and gain insights for desired communication outcomes.
  • Describe strategic planning processes and the various steps involved in developing, man- aging, implementing, and managing strategic communications. 

Classes

30 Credit Hours: 7 Core + 3 Elective Courses 

Core

  • Data and Digital Communication Fundamentals
  • Knowledge Discovery Techniques (Data Science)
  • Digital Law and Ethics
  • Research Methods
  • Strategic Communication
  • Information
  • Capstone 

Electives

9 credits of electives at the 700 level or above. Advisors will help students select elective courses appropriate to their areas of professional interest. 


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