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College of Information and Communications

Social Media Insights Lab

Housed in the School of Journalism and Mass Communications, the Social Media Insights Lab uses AI technology-powered Crimson Hexagon software to generate, visualize and interpret data on everything from consumer sentiment to crisis response. Since its launch in 2019, the lab has greatly enhanced the university’s research efforts and raised its profile as a thought-leader in social media analytics.  

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The Social Media Insights Lab monitors social media in South Carolina and closely follows news as it breaks to see what drives social media conversations in our state. 

The Lab: In the News

UofSC Insights Initiative

As host of one of the key presidential primaries, South Carolina plays a critical role in narrowing the field of candidates and predicting which will resonate with voters nationwide.

That’s why the Social Media Insights Lab has launched the UofSC Insights Initiative. Leading up to the 2020 presidential election, our experts will generate regular, in-depth reports on each of the Democratic presidential candidates as they make their case to South Carolina’s voters.

Each report will examine what social data can tell us about public sentiment in the Palmetto State and beyond, providing us with a deeper understanding of the issues influencing the 2020 presidential race.

In addition to political reports, the lab will also explore a wide range of topics of interest to South Carolinians, particularly those that trend on social media.

Reports will be available here. We will also share insights on social media.

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