A new way of listening to social media conversations is happening.
Housed in the School of Journalism and Mass Communications, the Social Media Insights Lab uses AI technology-powered Crimson Hexagon software to generate, visualize and interpret data on everything from consumer sentiment to crisis response. Since its launch in 2019, the lab has greatly enhanced the university’s research efforts and raised its profile as a thought-leader in social media analytics.
The Social Media Insights Lab monitors social media in South Carolina and closely follows news as it breaks to see what drives social media conversations in our state.
USC's Social Media Insights Lab was monitoring all the reactions, and broke down what South Carolinians were saying online. "I think there was sort of a chaotic energy to the debate last night and I would say social media reflected that," Kait Park said.
Among its recent findings, the Social Media Insights Lab was able to foresee a possible COVID-19 outbreak in Myrtle Beach around the July Fourth holiday.
From WIS News: As the new strain of the coronavirus continues to spread, many are taking to social media with questions and concerns. Specialists at the University of South Carolina's College of Information and Communications are looking into what folks are saying.
As voting closed for the South Carolina Democratic primary, student assistant analysts at UofSC’s Social Media Insights Lab monitored and analyzed the publicly available buzz and sentiment surrounding the candidates and results of the primary.
As host of one of the key presidential primaries, South Carolina plays a critical role in narrowing the field of candidates and predicting which will resonate with voters nationwide.
That’s why the Social Media Insights Lab has launched the UofSC Insights Initiative. Leading up to the 2020 presidential election, our experts will generate regular, in-depth reports on each of the Democratic presidential candidates as they make their case to South Carolina’s voters.
Each report will examine what social data can tell us about public sentiment in the Palmetto State and beyond, providing us with a deeper understanding of the issues influencing the 2020 presidential race.
In addition to political reports, the lab will also explore a wide range of topics of interest to South Carolinians, particularly those that trend on social media.
Reports will be available here. We will also share insights on social media.