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College of Information and Communications

Social Media Insights Lab

To better understand the increasingly important role of social media in society and our lives, we created the Insights Lab. The facility uses advanced artificial intelligence software that processes billions of indexed resources across all forms of structured and unstructured data to generate, visualize and interpret data. Since its launch in 2019, the lab has greatly enhanced the university’s research efforts and raised its profile as a thought-leader in social media analytics.  

See All Insights Reports

The Social Media Insights Lab monitors social media in South Carolina and closely follows news as it breaks to see what drives social media conversations in our state. 

The Social Media Insights Lab: In the News



South Carolina basketball: Gamecocks generated massive social media engagement during title run

USC's Insights Lab looks at social media response to the presidential debate 

Researchers are using social media conversations to understand COVID-19 outbreaks 

Featured Faculty Research

More aggressive, more retweets? Exploring the effects of aggressive climate change messages on Twitter, New Media & Society, Ying Ying Chen.

Understanding Twitter conversations about artificial intelligence in advertising based on natural language processing, International Journal of Advertising, Linwan Wu, Taylor Wen.

From Social Media to Mainstream News: The Information Flow of the Vaccine-Autism Controversy in the US, Canada, and the UK, Health Communication, Brooke McKeever, Robert McKeever.

About the Social Media Insights Lab

The lab is part of the College of Information and Communications. It is used for teaching, academic research and public reports intended to help people better understand issues of the day.

View a full list of reports  and follow the lab on Twitter at @UofSCInsights

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