Politics vs. football? It isn't even close!
The race for the Democratic presidential nomination is a hot topic on social media in South Carolina, but there’s another topic that dwarfs it: Gamecock football.
UofSC Insights Initiative
As host of one of the key presidential primaries, South Carolina plays a critical role in narrowing the field of candidates and predicting which will resonate with voters nationwide.
That’s why the Social Media Insights Lab has launched the UofSC Insights Initiative. Leading up to the 2020 presidential election, our experts will generate regular, in-depth reports on each of the Democratic presidential candidates as they make their case to South Carolina’s voters. Each report will examine what social data can tell us about public sentiment in the Palmetto State and beyond, providing us with a deeper understanding of the issues influencing the 2020 presidential race.
In addition to political reports, the lab will also explore a wide range of topics of interest to South Carolinians, particularly those that trend on social media.
Reports will be available here. We will also share insights on social media.
Reports
UofSC analysis: Immigration, abortion lead social media conversations
As the 2020 presidential race heats up, what can social media mentions tell us about key political issues? The Social Media Insights Lab analyzed more than 70 million posts to understand how nationwide conversations compare to those in the Palmetto State.
UofSC analysis: Buttigieg leads in social media sentiment
An analysis of more than 23 million posts shows that Pete Buttigieg has the most positive social media sentiment of all the leading candidates for the Democratic presidential nomination. And in traditionally Republican South Carolina, that positive sentiment is even higher.
UofSC analysis shows strong support for teacher rally
How did South Carolinians react to the education rally on social media? The first South Carolina Insights report explores online conversations and shares its findings on public sentiment and recurring themes.