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College of Information and Communications

  • Carolina Agency

The Carolina Agency

The Carolina Agency provides innovative solutions to common communications issues presented by clients across the Southeast. We offer "real work for real clients."  One of 32 student-run agencies nationally affiliated with the Public Relations Student Society of America, TCA strives to uphold the ethical standards set forth by professional practitioners.

Join TCA

Applications for Fall 2024 are open. Deadline to apply is March 1, 2024.

Open to any major in the CIC and beyond. Our minors are encouraged to apply as well. Hands-on, real world experience that helps students build their skills and portfolio, obtain professional development, and learn how to navigate agency life. TCA meets the supervised work experience credit for PR and advertising majors


Apply now 


About the Agency

The Carolina Agency students love a challenge and the opportunity to create solid, award winning communication strategies and tactics.  The student teams serve various client categories including start-up companies, not-for-profits and university organizations.

Exceptional client service is the heart of our agency. The Carolina Agency clients can access services including: branding strategies, creative support, communications research, web development, social media initiatives, media relations and integrated marketing communications.


Clients who hire The Carolina Agency work with a team of students to create and implement innovative communications solutions. Engagements usually correspond with USC’s academic semesters, but multi-semester engagements are also possible.

Organizations wishing to strengthen their brand identity, expand their reach, generate innovative ideas and improve the quality of their communications are encouraged to schedule an informational meeting.


Joining The Carolina Agency provides students with resume enhancing "real work for real clients." Skill sets sought at the agency include: writing, creative strategies, digital media, social media, mass media, marketing, research, customer relations and project management.

The Carolina Agency is open to undergraduate and graduate students of all majors, but students in the College of Information and Communications receive preference. Typical student engagement is a 3-hour elective course with the opportunity to earn another 3 hours in another semester. Extra-curricular opportunities are also available.

Challenge the conventional. Create the exceptional. No Limits.