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College of Information and Communications

Faculty and Staff

Carl A. Ciccarelli, Ph.D.

Title: Adjunct Faculty
Department: School of Journalism and Mass Communications
College of Information and Communications
LinkedIn: My LinkedIn profile
Resources: Google Scholar


B.S., Communication Studies, The College at Brockport (SUNY)
M.A., Public Relations, Ball State University
Ph.D., Mass Communication, University of South Carolina


Health communication, strategic communication, quantitative research methods, media effects theories (agenda-setting, framing, priming), organizational communication, crisis communication, and marketing and brand-based messaging.

Grants or Funded Research

McKeever, R., Jun, J., Kim, J.K., Wikersham, K., Robertson, B., Noland, C., Ciccarelli, C. A. “Identifying optimal visual narratives to impact colorectal cancer risk awareness and screenings among African-American men.” Grant awarded for 2022-2024 from the Colorectal Cancer Prevention Network (CCPN) at the University of South Carolina, College of Arts and Sciences.

Ciccarelli, C. A., McKeever, B.W., & McKeever, R. (2021). “Empathy and the Health Belief Model in the Context of COVID-19.” Grant awarded for 2021-2022 from the Association for Education in Journalism and Mass Communication (AEJMC) 2021 Inaugural Collaborative Scholar Program Grant Recipient.


Carl Ciccarelli sees the role that he has in his students learning process as extending far beyond the classroom. As a result of this, he takes a holistic view of teaching; his teaching philosophy revolves closely around fostering several key learning outcomes and practical takeaways for each student. This strategy is ever-present in the classroom through Ciccarelli's instructional style. He believes in a mixed method approach to optimally achieving student engagement, the stimulation of critical thinking, curiosity, discussion, and avenues for the practical and relevant application of course content as his primary objectives.


Ciccarelli, C. A. (2022). Predicting potential adoption of risky vaping behaviors among college students using the variable of framing and perceived behavioral control (AEJMC 2022) – Recipient of the Moeller Top Student Paper Award 3rd place in the Mass Communication & Society Division. 

Competitively selected to the Journal of Mass Communication Quarterly’s Publication Process & peer-reviewer training program 2022 (mentored by Dr. Hong Chen).

Paul Allen Bennett Memorial Scholarship (2018-2019 Recipient); Ball State University School of Journalism and Strategic Communication. 

Recent Publications

Zain, A., & Ciccarelli, C. A. (2023). Political Partisanship and Belief in Misinformation: Operationalizing the Theory of Planned Behavior to Predict Intentions to Quit Social Media. Southwestern Mass Communication Journal, 12/2023.

Jun, J., Wickersham, K., Zain, A., Ford, R., Zhang, N., Ciccarelli, C. A., Kim, S.-H., and Liang, C. (2023). Cancer and COVID-19 Vaccines on Twitter: The Voice and Vaccine Attitude of the Cancer Community. Journal of Health Communication, (In Press). DOI

Ciccarelli, C. A. (2021). Branding: Generating Value that Resonates & Tracking R.O.I Kendall Hunt Publishing Company. ISBN #: 978-1-7924-4752-5, P. 1-104.

Lee, Y., Huang, K. T., Blom, R., Schriner, R., & Ciccarelli, C. A. (2021). To Believe or Not to Believe: Framing Analysis of Content and Audience Response of Top 10 Deepfake Videos on YouTube. Cyberpsychology, Behavior, and Social Networking, p. 1-6.

Ciccarelli, C. A., & Davis, D. (2018). The Outsiders: The University of Virginia Under a Microscope: An Analysis of Crisis Responses Surrounding the Charlottesville Protests. In the 21st International Public Relations Research Conference - official proceedings (2018), p. 91-100.


AEJMC Mass Communication Society Division Member (2021-current)
AEJMC ComSHER Division Member (2021-current)
ICA Communication Science & Biology Division Member (2021-current)
Public Relations Society of America Associate Member (2018-current)


Ciccarelli is a professor and scholar who studies legacy and social media effects in numerous contexts, including health communication as well as the strategic communication functions of public relations, brand marketing, and advertising in for-profit and non-profit sectors. He takes pride in being a consistent, supportive, and accessible advocate for all his students.  

Challenge the conventional. Create the exceptional. No Limits.