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College of Information and Communications

Mass Communication

Yanzhen Xu


B.E., Audio Engineering, Communication University of China
M.A., Media Studies, University of Malaya
M.Sc., Data Science, University of Malaya


Yanzhen Xu is currently a Ph.D. student at the University of South Carolina, with a diverse academic background encompassing engineering, art and science degrees. Her research interests include digital marketing, social media, emotion analysis, computational communication and health communication. Throughout her doctoral journey, she aspires to contribute to data-driven communication research that holds significant social value.

Beyond academia, she finds joy in exploring music and movies, fostering her creativity and honing her analytical thinking.

Research Interests

Health communication, computational communication, social media, emotion analysis

Challenge the conventional. Create the exceptional. No Limits.