Education

B.J., Journalism, University of Missouri
M.A., Communication, University of Arizona
Ph.D., Communication, University of Arizona

Research

Tom Reichert’s research interests include advertising and mass communication content and effects. He’s written or edited several books about major issues and concerns regarding the uses and effects of advertising on professional practice and culture. His research has appeared in a variety of journals including Journal of Advertising, Journal of Current Issues and Research in Advertising, and Journal of Communication.

Teaching

Reichert’s teaching specialties include an array of advertising courses including management, media planning, principles, and media sales. He has also taught a range of communication courses including organizational communication, persuasion, political campaign communication and public speaking.

Personal

Reichert is a member of several editorial review boards including Journalism & Mass Communication Quarterly. Before joining the University of South Carolina, he was a faculty member at the University of Georgia, University of Alabama and the University of North Texas.