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Darla Moore School of Business

Marketing Curriculum


Required Courses (9 hours)

  • MKTG 351: Consumer Behavior
  • MKTG 352: Principles of Marketing Research
  • MKTG 465:  Marketing Strategy and Planning

Elective Courses (6 hours)
Choose two of the courses listed below:

  • IBUS 402:  International Marketing
  • MKTG 448:  Data Science for Business Decision Making
  • MKTG 451:  Topics in Marketing
  • MKTG 453:  Marketing Practicum
  • MKTG 454:  Business-to-Business Marketing
  • MKTG 455:  Marketing Communications and Strategy
  • MKTG 457:  Personal Selling and Sales Management
  • MKTG 458:  Creative Strategy in Advertising
  • MKTG 459:  Marketing Channels and Distribution
  • MKTG 460:  Product Management
  • MKTG 461:  Retailing Management
  • MKTG 470:  Digital Marketing and Social Media Analytics 
  • MKTG 472:  Business, Markets and Sustainability
  • MKTG 475:  Consultative Selling with Certification

Required Course (3 hours)

  • MGSC 394:  Data Analytics for Business

Elective Courses Choose (9 hours)
Choose three courses from the following, each of which has significant analytics applied in the area of study:

  • ACCT 404:  Accounting Information Systems I
  • ACCT 475:  Integrated Business Processes with Enterprise Systems 
  • ECON 436:  Introductory Econometrics
  • FINA 444:  Corporate Risk Management
  • FINA 464:  Financial Innovation 
  • FINA 469:  Investment Analysis and Portfolio Management
  • FINA 472:  Student-Managed Investments
  • MGMT 425: HR Analytics
  • MGSC 390:   Business Information Systems
  • MGSC 391:  Applied Statistical Modeling 
  • MGSC 486:  Service Operations Management
  • MKTG 352:  Principles of Marketing Research
  • MKTG 447: Pricing Strategy and Analytics
  • MKTG 448: Data Science for Business 
  • IBUS 430: Research in International Business 

*Consult with your academic adviser or department on courses recommended for individual majors. The analytics concentration must be taken in conjunction with another track in your major. The department may add additional electives to the Data Analytics concentration subject to the approval of the Data Analytics Committee.

Get more information on the Business Analytics Undergraduate Concentration.

All majors are required to take Carolina Core classes to develop problem-solving skills and explore world cultures, history, languages and art. Business students also complete the Business Core Curriculum, which covers the basics for success in advanced business courses. Courses common to all programs include business communications, statistics, international business, accounting, economics, computer applications and business law.

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CMW: Carolina Core Effective, Engaged and Persuasive Communication: Writing (6 hours)

Must be passed with a grade of "C" or higher.

ARP: Carolina Core Analytical Reasoning and Problem-Solving (6-7 hours)

Must be passed with a grade of "C" or higher.

SCI: Carolina Core Scientific Literacy (7 hours)

GFL: Global Citizenship and Multicultural Understanding: Foreign Language (0-6 hours)

Students shall demonstrate in one Foreign Language the ability to comprehend the topic and the main ideas in written and, with the exception of Latin and Ancient Greek, spoken texts on familiar subjects. This ability can be demonstrated by achieving a score of two or better on a USC foreign language test. Those failing to do so must satisfactorily complete equivalent study of foreign language at USC.  CC-GFL courses

GHS: Global Citizenship and Multicultural Understanding: Historical Thinking (3 hours) any CC-GHS course

GSS: Carolina Core Global Citizenship and Multicultural Understanding: Social Sciences (3 hours) any CC-GSS course

AIU: Carolina Core Aesthetic and Interpretive Understanding (3 hours) any CC-AIU courses

CMS: Effective, Engaged, and Persuasive Communication: Spoken Component* (0-3 hours) any overlay or stand-alone CC-CMS course

INF: Information Literacy* (0-3 hours) any overlay or stand-alone CC-INF course

VSR: Values, Ethics and Social Responsibility* (0-3 hours) any overlay or stand-alone CC-VSR course

*Course can be Stand Alone or Overlay
— Overlay-approved courses offer students the option of meeting two Carolina Core components in a single course. A maximum of two overlays is allowed. The total Carolina Core credit hours must add up to a minimum of 31 hours. Some programs may have a higher number of minimum Carolina Core hours due to specified requirements.

The program requires 9 hours of course work with international content that may be completed through other degree requirements. Three hours must be taken from an approved list of courses offered by the Moore School of Business which contain international business or international economics content. The following course options can also be used to satisfy the 3 credit hours of this requirement: approved course work containing international business or international economics content, taken at a semester abroad program; an approved Maymester or summer overseas course containing international business or international economics content; an approved internship course in international business wherein a student would obtain discipline-related work experience in a foreign country; or an approved service-learning component.

Students may choose from one of the following options to complete the remaining 6-hour requirement:

Language: Two language courses at the 200 level or above


Electives: Two approved courses with international content taken either inside or outside the Moore School from the list of available internationally-focused courses.

Minors (non-business) may be selected from a University-wide list of approved minors. The minor is normally a minimum of 18 hours of prescribed courses in one subject area. Minors are recognized on the transcript.

Cognates which consist of 4 related courses in a specific field. The cognate is intended to support the course work in the major. The cognate must consist of twelve (12) hours of courses at the advanced level, outside of but related to the major. Cognates do not earn an additional designation on the transcript.

The number of elective hours required depends upon the number of hours used to fulfill other degree requirements, including the optional minor or cognate.  Minimum degree requirements must equal 122 hours. Selecting to pursue a minor or cognate, multiple business majors or the business analytics concentration may be used to reduce the total number of electives hours. No courses of a remedial, developmental, skill-acquiring, or vocational nature may apply as credit toward degrees in the Darla Moore School of Business. 

Options to meet this requirement may include:

  • Pre-Professional coursework can be applied for students seeking admission to a professional degree program after graduation.
  • A maximum of 4 courses towards completion of an accelerated master’s program if not counted elsewhere in the degree.
  • Directed Electives:  Students may select courses of interest with their advisor.  Students are strongly encouraged to take a business section of UNIV 101. All directed coursework electives must be passed with a grade of C or better. Directed coursework may not include coursework in PEDU or MATH/STAT below the Moore School minimum requirements (ex. MATH 111 or STAT 110) or 1 credit performance classes.

Challenge the conventional. Create the exceptional. No Limits.