Cocky Award Recipients
Watch all the Cocky Award-winning ads and meet their creators.
The Class
One hundred students and faculty in the School of Journalism and Mass Communications
gather in the school’s state-of-the-art multimedia room for Cocky's Super Ad Poll
to watch the game and critique the lineup of Super Bowl commercials. They evaluate
commercials on likability, persuasiveness and brand identity.
The Cocky Award
Each year the advertising team that creates the winning commercial is invited to campus to receive the coveted Cocky Award and share behind-the scenes stories in the making of the commercial.