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College of Information and Communications

Faculty and Staff

Kevin Hull, Ph.D.

Title: Associate Professor
Department: School of Journalism and Mass Communications
College of Information and Communications
Phone: 803-777-4746
Fax: 803-777-4103
Office: School of Journalism and Mass Communications
800 Sumter Street, Room 204
Columbia, SC 29208
Resources: Personal Website


B.S., Journalism, Boston University
M.A.T., Teaching for Technology Education, North Carolina A&T State University
Ph.D., Mass Communications, University of Florida


Dr. Kevin Hull's research focus is on how sports broadcasters are using social media to engage viewers, sports organizations, and athletes. He also examines topics involving how athletes communicate with fans, the business of television broadcasting, and journalism education.


As a former television sports broadcaster himself, Hull uses real-world examples and his own experiences to further engage the students in his classroom. He currently teaches Introductory Reporting and Writing.

Recent Publications

Hull, K. (2017). An examination of women’s sports coverage on the Twitter accounts of local television sports broadcasters. Communication & Sport, 5(4), 471-491. 

Hull, K., & Dodd, J. E. (2017). Faculty use of Twitter in higher education teaching. Journal of Applied Research in Higher Education, 9(1), 91-104.

Hull, K. (2016). Did I tweet that?: Local sports broadcasters are not using Twitter how they think they are. Journal of Sports Media, 11(2), 22-44. 

Hull, K. (2014). #Fight4UNCWSwimandDive:  A case study of how college athletes used social media to help save their team. International Journal of Sport Communication, 7(4), 533-552

Hull, K., & Lewis, N. P. (2014). Why Twitter displaces broadcast sports media: A model. International Journal of Sport Communication, 7(1), 16-33.

Challenge the conventional. Create the exceptional. No Limits.