Education
B.A., Advertising, University of Alabama
M.B.A., Northeastern University (MA)
Marketing A.I. Certificate, Cornell University
Teaching with AI Certificate, Auburn University (Biggio Center)
Background
Kristin Walker is a professional track Instructor at the School of Journalism and Mass Communications, where she teaches brand strategy, consumer insights, and integrated marketing campaigns.
Walker serves as academic advisor for the USC Student Advertising Club, educational chair for the AAF Midlands Chapter, program lead for the Cannes Lions International Festival of Creativity Study Abroad Program, and a faculty senator for the college.
Walker’s 20+ year career includes roles at McCann WorldGroup and the Cirlot Agency.
A former Division I soccer player, she enjoys supporting her three daughters in travel
soccer alongside her husband.
Teaching
Kristin Walker is dedicated to developing students into world-class professionals,
equipping them with innovative tools, practical case studies and immersive real-world
experiences. Her teaching emphasizes a hands-on approach, structuring classroom settings
to mimic real-world agency teams and in-house marketing environments that focus on
problem-solving and creative strategies to address real-world client challenges. Walker
prioritizes driving consumer insights, mastering integrated marketing communications
strategies and cultivating a deep understanding of client service. She seeks to inspire
passion for the industry, preparing students to make an immediate impact from their
very first day on the job.
Research Interests
advertising strategy, consumer behavior, algorithmic influence, generative AI, agentic AI workflows, human–machine teaming