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College of Information and Communications

Faculty and Staff

Kenneth Campbell, Ph.D.

Title: Interim Associate Director of Graduate Studies
Associate Professor
Department: School of Journalism and Mass Communications
College of Information and Communications
Phone: 803-777-3316
Fax: 803-777-4103
Office: School of Journalism and Mass Communications
800 Sumter Street, Room 308
Columbia, SC 29208


B.S., Political Science, East Carolina University 
M.S., Journalism, Columbia University
Ph.D., Mass Communications, University of North Carolina-Chapel Hill


Dr. Kenneth Campbell is a former journalist and copyeditor for the Niagara Falls Gazette, Greensboro News & Record, Miami Herald, St. Petersburg Times, Boston Globe and Philadelphia Inquirer. For years, he was director of the School of Journalism and Mass Communications’ Southeastern Multicultural Newspaper Workshop that trained minority journalists. He has taught in journalism workshops in Zambia and Greece and participated in a faculty development experience in Cameroon. He was selected to the prestigious Kellogg National Fellows Program for leadership development, which included study in Austria, Mexico, Brazil, South Africa and Russia.


Campbell's research addresses First Amendment legal history, media coverage of lynchings, and representation of African Americans in the media, including news, advertising and entertainment programming. His work uses collective memory and framing as well as cultivation analysis.


Campbell teaches courses in mass communications theory, the representation of women and minorities in the media, and mass media history. He has also chaired a number of master's thesis and dissertations. Campbell is most successful when he can tap into his students' culture for examples, illustrations and meaning. He recently presented “10 Teaching Tips” using songs from one of his favorite R&B groups, The Temptations, at the annual Association for Education in Journalism and Mass Communication conference, including lessons from hits like “Funky Music Sho’ Nuff Turns Me On” and "My Girl."

Recent Publications

Campbell, Kenneth & Wiggins, Ernest L., Walking a tightrope: Obama's duality as framed by selected African American columnists, Journalism Practice, published online: 13 May 2014. DOI:10.1080/17512786.2014.916486.

Tucker-McLaughlin, M. & Campbell, K. (2013). Media and Hillary Clinton’s political leadership: A model for understanding construction of collective memory. In Michele Lockhart & Kathleen Mollick (Eds.), Political Women Language and Leadership (Lexington Books, 2013). 

Campbell, K., Wei, R., Leung, W.C., & Mikashavidze, M. (2013). It’s the leadership, stupid, not the economy: A framing study of newspaper endorsements of presidential candidates in the 2012 election. Refereed Poster Session, annual meeting of the Association for Education in Journalism and Mass Communication, Washington, D.C.

Tucker-McLaughlin, M. & Campbell, K. (2012). A grounded theory analysis: Hillary Clinton represented as innovator and voiceless in TV news. Electronic News.

Campbell, K. (2012). Reconsidering colonization, considering “degradation” and religious preparation as influences on Samuel E. Cornish. Refereed Paper, American Journalism Historians Association, Raleigh, N.C.


Member, Carolina Core Curriculum Committee

Member, Student Judicial Council

Editorial board, Howard Journal of Communication

Editorial board, Journalism and Mass Communication Educator 

Former journalism sequence head, University of South Carolina School of Journalism and Mass Communications

Former president, Black Faculty and Staff Association

Former chair, Intellectual Property Committee

Former head, Association for Education in Journalism and Mass Communication Minorities and Communication Division

Former two-term member, Association for Education in Journalism and Mass Communication’s Committee on Teaching Standards

Former two-term member, The Accrediting Council on Education in Journalism and Mass Communications

Former member, University Graduate Council

Former member, Faculty Senate


Campbell participates in youth development activities for adolescents, including mentoring and tutoring. He also serves as a church youth director.

Challenge the conventional. Create the exceptional. No Limits.