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College of Hospitality, Retail and Sport Management

Faculty and Staff

Jung-Hwan Kim, Ph.D., A.A.S., M.S.

Title: Associate Professor
Department: Department of Retailing
College of Hospitality, Retail and Sport Management
Phone: 803-777-0489
Fax: 803-777-4357
Office: Close-Hipp 706
Resources: Curriculum Vitae
Jung-Hwan Kim, associate professor, Department of Retailing, College of HRSM


Ph.D., The Ohio State University, Columbus, Ohio
A.A.S. Fashion Institute of Technology
M.S. SookMyung Women's University
B.S. Hannam University

Jung-Hwan Kim is an associate professor in the Department of Retailing at the University of South Carolina. Kim completed her doctoral degree in 2006 at The Ohio State University. At the University of South Carolina, Kim teaches courses in merchandising and fashion product analysis.

Kim's research interests include consumer shopping behaviors, multichannel retailing, and online visual merchandising. Her research has appeared in Journal of Fashion Marketing and Management, Managing Service Quality, Clothing and Textiles Research Journal, and The Service Industries Journal.

Kim received an honorable mention, excellence in research award from The Ohio State University in 2006. She is a member of International Textiles and Apparel Association. She currently serves as Department of Retailing representative on the Student Academic Responsibilities College Committee.

Honors and awards

Honorable mention in research, Department of Consumer Sciences, The Ohio State University (2006)


  • Online visual merchandising
  • Consumer behaviors
  • E-commerce and E-marketing
  • Social responsibility associated with body-image


  • RETL 295 – Retailing Practicum
  • RETL 368 – Fashion Product Analysis
  • RETL 388 – Fashion Forecasting
  • RETL 460 – Retail Branding Strategies
  • RETL 462 – Merchandising Management Strategies
  • RETL 695 – Retailing Literature and Thought
  • RETL 798 – Directed Study in Retailing
  • HRSM 795 – Field Project in HRSM
  • HRSM 788 – Applied Research in Hospitality, Retail and Sport Management


Kim, J-H. (2019). "Luxury brands in the digital age: Perceived quality and
gender difference," The International Review of Retail, Distribution and Consumer Research, DOI: 10.1080/09593969.2019.1651379.

Kim, J-H. (2019). "Imperative challenge for luxury brands: Generation Y consumers’ perceptions of luxury e-commerce sites." International Journal of Retail & Distribution Management, 47(2), pp.220-244.

Kim, J-H., & Kim, M. (2018). "Conceptualization and assessment of e-service quality for luxury brands." The Service Industries Journal. DOI:10.1080/02642069.2018.1517755.

Kim, J-H., Kim, M., & Lennon S.J. (2018). "E-service performance of apparel e-retailing websites: A longitudinal assessment." International Journal of Service Science, Management, Engineering, and Technology, 8(1), 18-31.

Kim, J-H. (2017). "How important are media characters to you?: The effects of media images on body concern." Fashion, Industry and Education, 15(1), 29-43.

Kim, J-H., & Lennon, S.J. (2017). "Descriptive content analysis on e-service research." International Journal of Service Science, Management, Engineering, and Technology, 8(1), 18-31.

Kim, J-H., & Zhang, B. (2015). "Attitude and purchase intent for luxury fashion goods: Cultural differences between Americans and Chinese." International Journal of Costume and Fashion, 15(1), 19-37.

Lennon, S.J, & Kim, J-H. (2015). "Making sense of the e-service quality literature: Sampling, undergraduates, and replications." International Journal of Service Science, Management, Engineering, and Technology, 6(1), 38-62.

Book chapters

Kim, J-H., & Kim, M. (2014). "The power of consumers in the process of co-creating value." In J. Kandampully (eds). Customer experience management: Enhancing experience and value through service management. Dubuque, IA: Kendall Hunt publishing company.

Kim, J-H., and Lennon, S.J. (2012). "Electronic retailing and service quality." In J. Kandampully (eds). Services Management: The New Paradigm in Retailing, New York, NY: Springer

Professional affiliations

  • Academy of Marketing Science
  • International Textile and Apparel Association (ITAA)
  • American Collegiate Retailing Association (ACRA)

Challenge the conventional. Create the exceptional. No Limits.