Check out the profile pages on our faculty and staff directory to see more of the great research being done at the College of Hospitality, Retail and Sport Management.
Published Work Highlights Since 2017
Bold = USC faculty
* = Current or former student
| Year | Author | Title, Publication, DOI | Keywords (hidden column) |
|---|---|---|---|
| 2022 | Corr, C., Atwater, C., & Southall, R. M. | Barriers to advancement: The value of black coaches as recruiters in SEC football, Journal of Issues in Intercollegiate Athletics, Read article | |
| 2022 | Li, D., & Watanabe, N. M. | Effects of Super Bowl advertising on online brand search: Ten years of insights from 2011 to 2020, International Journal of Sports Marketing and Sponsorship, 10.1108/ijsms-07-2021-0151 | |
| 2022 | Watanabe, N. M., Xue, H., Newman, J. I., & Yan, G. | The attention economy and esports: An econometric analysis of twitch viewership, Journal of Sport Management, 10.1123/jsm.2020-0383 | |
| 2022 | Gong, H., Watanabe, N. M., Soebbing, B. P., Brown, M. T., & Nagel, M. | Exploring tanking strategies in the NBA: An empirical analysis of resting healthy players, Sport Management Review, 10.1080/14413523.2021.1970972 | |
| 2022 | Swanson, S., Todd, S., Inoue, Y., & Peachey, J. W. | Leading for multidimensional sport employee well-being: The role of servant leadership and teamwork, Sport Management Review, 10.1080/14413523.2021.2014225 | |
| 2022 | Newman, J. I., Xue, H., Watanabe, N. M., Yan, G., & McLeod, C. M. | Gaming gone viral: An analysis of the emerging esports narrative economy, Communication & Sport, 10.1177/2167479520961036 | |
| 2022 | Bernthal, M. J., Ballouli, K., & Nugent, N. | Toward a better understanding of parent versus local team branding in Minor League Baseball, Sport Marketing Quarterly, 10.32731/SMQ.311.0322.01 | |
| 2022 | Marquez, A., Cianfrone, B. A., & Shapiro, S. L. | All-inclusive v. partitioned pricing in sports: The effects of pricing format on ticket purchasers’ response, Sport Marketing Quarterly, 10.32731/SMQ.311.0322.02 | |
| 2021 | *Hwang, Y., & Ballouli, K. | Developing and validating a venue stimuli-local image fit scale, Sport Marketing Quarterly, 10.32731/SMQ.304.1221.04 | |
| 2021 | *Gong, H., Watanabe, N. M., Soebbing, B. P., Brown, M. T., & Nagel, M. S. | Do consumer perceptions of tanking impact attendance at National Basketball Association games? A sentiment analysis approach, Journal of Sport Management, 10.1123/jsm.2020-0274 | |
| 2021 | McKelvey, S., Grady, J., & Moorman, A. M. | Ambush marketing and Rule 40 for Tokyo 2020: A shifting landscape for Olympic athletes and their sponsors, Journal of Legal Aspects of Sport, 10.18060/24921 | |
| 2021 | Morehead, C. A., Shapiro, S. L., Reams, L., McEvoy, C. D., & Madden, T. M. | A qualitative exploration of ticket-pricing decisions in intercollegiate athletics, Journal of Issues in Intercollegiate Athletics, Read article | |
| 2021 | Newman, J. I., Xue, H., Chen, R., Chen, Y., & Watanabe, N. M. | Football and cultural citizenship in China: A study in three embodiments, Sport in Society, 10.1080/17430437.2021.1965125 | |
| 2021 | Newman, J. I.,Yan, G., Xue, H., & Watanabe, N. | To live, play, and die in Tianjin: A research assemblage about China’s footballing biopolitics, Sociology of Sport Journal, 10.1123/ssj.2020-0081 | |
| 2021 | Shapiro, S. L., Schulte, A., Popp, N., & Bates, B. | An examination of secondary ticket market pricing trends and determinants at the NCAA football bowl subdivision level, Journal of issues in Intercollegiate Athletics, Read article | |
| 2021 | Watanabe, N. M., Shapiro, S., & Drayer, J. | Big data and analytics in sport management, Journal of Sport Management, 10.1123/jsm.2021-0067 | |
| 2021 | *Won, M., & Shapiro, S. L. | An examination of partitioned pricing and the influence of culture and familiarity on sport consumer behavior, Sport Marketing Quarterly, 10.32731/SMQ.303.0921.01 | |
| 2021 | *Won, M., & Shapiro, S. L. | Analysis of price bundling and framing: The impact of availability and discount messaging, Sport, Business, and Management: An International Journal, 10.1108/SBM-09-2020-0093 | |
| 2021 | Yan, G., Pegoraro, A., & Watanabe, N. M. | Examining IRA bots in the NFL anthem protest: Political agendas and practices of digital gatekeeping, Communication & Sport, 10.1177/2167479519849114 | |
| 2020 | Gao, F., Heere, B., Todd, S. Y., & Mihalik, B. | The initial intentions for social leveraging of a mega sport event among stakeholders of a newly formed interorganizational relationship, Journal of Sport Management, 10.1123/jsm.2018-0026 | |
| 2020 | McCullough, B. P., Orr, M., & Watanabe, N. M. | The imperative next step to sustainability assessment in sport, Journal of Sport Management, 10.1123/jsm.2019-0254 | |
| 2020 | Shapiro, S. L., Drayer, J., & Dwyer, B. | An examination of consumer reactance to daily fantasy sport and sport gambling regulatory restrictions, Sport Management Review, 10.1016/j.smr.2020.02.006 | |
| 2020 | Popp, N., Simmons, J., Shapiro, S. L., Greenwell, T. C., & McEvoy, C. D. | An analysis of attributes impacting consumer online sport ticket purchases in a dual-market environment, Sport Marketing Quarterly, 10.32731/SMQ.293.092020.02 | |
| 2020 | Corr, C., Southall, R. M., & Nagel, M. S. | Southeastern Conference recruiting and the maintenance of Power-5 college sport, Journal of Issues in Intercollegiate Athletics, Read article | |
| 2019 | Drayer, J., Dwyer, B., & Shapiro, S. L. | Fantasy millionaires: Identifying at-risk consumers based on motivation, Journal of Sport Management, 10.1123/jsm.2018-0164 | |
| 2019 | Dwyer, B., Drayer, J., & Shapiro, S. L. | To play or not to play? An analysis of dispositions, gambling, and daily fantasy sport, Journal of Sport Management, 10.1123/jsm.2018-0115 | |
| 2019 | Miller, J. J., Gillentine, A., Olinger, A., & Vogt, S. | A content analysis of the Journal of Legal Aspects of Sport: 1992-2016, Journal of Legal Aspects of Sport, 10.18060/22898 | |
| 2019 | O’Hallarn, B., Shapiro, S. L., Wittkower, D. E., Ridinger, L., & Hambrick, M. E. | A model for the generation of public sphere-like activity in sport-themed Twitter hashtags, Sport Management Review, 10.1016/j.smr.2018.06.001 | |
| 2019 | Rascher, D. A., Tselikov, A., Nagel, M. S., & Schwarz, A. D. | Because it’s worth It: Why schools violate NCAA rules and the impact of getting caught in Division I basketball, Journal of Issues in Intercollegiate Athletics, 10.2139/ssrn.3421662 | |
| 2019 | *Reifurth, K. R. N., Bernthal, M. J., Ballouli, K., & *Collins, D. | Nonlocal fandom: Effects of geographic distance, geographic identity, and local competition on team identification, Sport Marketing Quarterly, 10.32731/SMQ.284.122019.02 | |
| 2019 | Shapiro, S. L., Reams, L., & So, K. K. F. | Is it worth the price? The role of perceived financial risk, identification, and perceived value in purchasing pay-per-view broadcasts of combat sports, Sport Management Review, 10.1016/j.smr.2018.03.002 | |
| 2019 | Wanless, L., Watanabe, N. M., Lawrence-Benedict, H. J., & Fodor, A. | Contextualizing the financial disparity discussion: Modeling power five and group of five athletic revenues, Journal of Issues in Intercollegiate Athletics, Read article | |
| 2019 | Watanabe, N. M., Yan, G., Soebbing, B. P., & Fu, W. | Air pollution and attendance in the Chinese super league: Environmental economics and the demand for sport, Journal of Sport Management, 10.1123/jsm.2018-0214 | |
| 2019 | Watanabe, N. M., Pegoraro, A., Yan, G., & Shapiro, S. L. | Does rivalry matter? An analysis of sport consumer interest on social media, International Journal of Sports Marketing and Sponsorship, 10.1108/IJSMS-07-2018-0070 | |
| 2019 | Yan, G., Watanabe, N. M., Shapiro, S. L., Naraine, M. L., & Hull, K. | Unfolding the Twitter scene of the 2017 UEFA Champions League Final: Social media networks and power dynamics, European Sport Management Quarterly, 10.1080/16184742.2018.1517272 | |
| 2017 | Ballouli, K. | Sound affects: How music transforms the way spectators and participants consume sport, Sport and Entertainment Review, Read article | |
| 2017 | Ballouli, K., Koesters, T. C., & Hall, T. | Leverage and activation of sponsorship through music festivals, Event Management, 10.3727/152599518X15173355843299 | |
| 2017 | Ballouli, K., Reese, J. D., & Brown, B. | Effects of mood states and team identification on pricing in the secondary ticket market, Sport, Business, and Management: An International Journal, 10.1108/SBM-01-2016-0002 | |
| 2017 | Brunette, C., Vo, N., & Watanabe, N. M. | Donation intention in current students: An analysis of university engagement and sense of place in future athletic, academic, and split donors, Journal of Issues in Intercollegiate Athletics, Read article | |
| 2017 | Cohen, A., & Ballouli, K. | Exploring the cultural intersection of music, sport, and physical activity among at-risk urban youth, International Review for the Sociology of Sport, 10.1177/1012690216654295 | |
| 2017 | *Collins, D., & Heere, B. | Sunday afternoon social capital: An ethnographic study of the Southern City Jets, European Sport Management Quarterly, 10.1080/16184742.2017.1410203 | |
| 2017 | Grady, J. | Analyzing Rule 40’s restrictions on using athletes in Olympic sponsorship at Rio 2016, Entertainment and Sports Law Journal, 10.16997/eslj.205 | |
| 2017 | Grady, J., & McKelvey, S. | #Congratulations but #SeeYouInCourt: Olympic hashtag restrictions raise concerns over Trademark rights and free speech, Harvard Journal of Sport and Entertainment Law, Read article | |
| 2017 | Heere, B. | Embracing the sportification of society: Defining e-sports through a polymorphic view on sport, Sport Management Review, 10.1016/j.smr.2017.07.002 | |
| 2017 | Hills, S., Heere, B., & Walker, M. | The British Olympic Football team: A quasi-experimental assessment of support for a new sport team among Scottish and English football fans, International Journal of Sport Management and Marketing, 10.1108/IJSMS-05-2016-0017 | |
| 2017 | Hunt, E., Wang, K., & Yan, G. | Acculturative stress as a moderator for international student drinking behaviors and alcohol use consequences, Journal of Ethnicity in Substance Abuse, 10.1080/15332640.2016.1185656 | |
| 2017 | *Hwang, Y., & Ballouli, K. | Contemporary issues and opportunities for university branding through fight songs, Journal of School Public Relations, Read article | |
| 2017 | *Hwang, Y., Ballouli, K., So, K. K. F., & Heere, B. | Effects of brand congruity and game difficulty on gamers’ response to advertising in sport video games, Journal of Sport Management, 10.1123/jsm.2017-0022 | |
| 2017 | *Jara-Pazmino, E. S., Heere, B., Regan, T. H., Blake, C.E., & Southall, R. M. | Coaches’ perception of organizational socialization process of international student-athletes and the effect of cultural distance: An exploratory study, International Journal of Exercise Science, Read article | |
| 2017 | Katz, M., Bass, J., Heere, B., & Dixon, M. A. | Front porch, small house: A longitudinal study of team and university identification among incoming students at a Division III university, Journal of Intercollegiate Sport, 10.1123/jis.2016-0043 | |
| 2017 | Katz, M., Ward, R. M., & Heere, B. | Examining attendance through social network analysis: The effect of centrality and team identification for games attendance for a Division I college hockey team, Sport Management Review | |
| 2017 | Koesters, T. C., Brown, M. T., & Nagel, M. S. | Defending your sponsorship: The outlawing of 'paid patriotism, Sport Marketing Quarterly, Read article | |
| 2017 | Lee, S., Kim, Y. K., & Heere, B. | Does emotional advertising have a stronger effect on sport consumer behavior than rational advertising? Using an experiment to compare emotional, rational and combination advertising, Sport Marketing Quarterly | |
| 2017 | Lee, S., Kim, Y. K., & Heere, B. | Sport team emotion: Conceptualization, scale development and validation, Sport Management Review, 10.1016/j.smr.2017.08.007 | |
| 2017 | Lock, D., & Heere, B. | Identity crisis: A theoretical analysis of ‘team identification’ research, European Sport Management Quarterly, 10.1080/16184742.2017.1306872 | |
| 2017 | McKelvey, S., & Grady, J. | #JoinTheConversation: The evolving legal landscape of using hashtags in sport, Journal of Legal Aspects of Sport, 10.1123/JLAS.2016-0013 | |
| 2017 | Mercado, H., & Grady, J. | Teaching environmental sustainability across the sport management curriculum, Sport Management Education Journal, 10.1123/SMEJ.2016-0018 | |
| 2017 | Morehead, C. A., Shapiro, S. L., Madden, T. M., Reams, L., & McEvoy, C. D. | Athletic ticket pricing in the collegiate environment: An agenda for research, Journal of Intercollegiate Sport, 10.1123/jis.2016-0034 | |
| 2017 | Podoshen, J., Yan, G., Venkatesh, V., Wallin, J., & Andrzejewski, S. | Dark tourism, abjection and blood: A phenomenological approach in a festival context, Tourism Management, 10.1016/j.tourman.2018.07.009 | |
| 2017 | Popp, N., McEvoy, C., & Watanabe, N. M. | Do college athletics marketers convert social media growth into ticket sales?, International Journal of Sport Marketing and Sponsorship, 10.1108/IJSMS-05-2017-090 | |
| 2017 | Reams, L, & Shapiro, S. L. | Who’s the main attraction? Examining star power as a determinant of UFC pay-per-view demand, European Sport Management Quarterly, 10.1080/16184742.2016.1257039 | |
| 2017 | Rundio, A., & Heere, B. | The battle for the bid: Chicago 2016, No Games Chicago, and the lessons to be learned, Sport Management Review, 10.1016/j.smr.2016.06.001 | |
| 2017 | Sato, S., Gipson, C., Todd, S. Y., & Harada, M. | The relationship between sport tourists’ perceived value and destination loyalty: An experience-use history segmentation approach, Journal of Sport & Tourism, 10.1080/14775085.2017.1348967 | |
| 2017 | Shapiro, S. L., DeSchriver, T. D., & Rascher, D. A. | The Beckham effect: Examining the longitudinal impact of a star performer on league marketing, novelty, and scarcity, European Sport Management Quarterly, 10.1080/16184742.2017.1329331 | |
| 2017 | Walker, M., Hills, S., & Heere, B. | Evaluating the effectiveness of corporate social responsibility on program participants: Addressing the Achilles heel of CSR through sport-for-development theory, Journal of Business Ethics | |
| 2017 | Watanabe, N. M., & Soebbing, B. P. | Chinese Super League: Attendance, pricing, and team performance, Sport, Business and Management: An International Journal, 10.1108/SBM-10-2016-0055 | |
| 2017 | Watanabe, N. M., Wicker, P., & Yan, G. | Weather conditions, travel distance, rest, and running performance: The 2014 FIFA World Cup and Implications for the future, Journal of Sport Management, 10.1123/jsm.2016-0077 | |
| 2017 | Watanabe, N. M., Yan, G., Soebbing, B. P., & Pegoraro, A. | Is there economic discrimination on sport social media? An analysis of Major League Baseball, Journal of Sport Management, 10.1123/jsm.2016-0244 | |
| 2017 | Watanabe, N. M., Wicker, P., & Yan, G. | Running performance, fatigue, and weather conditions: The 2014 FIFA World Cup and implications for the future, Journal of Sport Management, 10.1123/jsm.2016-0077 | |
| 2017 | Warner, S., Sparvero, E., Shapiro, S. L., & Anderson, A. | Yielding healthy community with sport?, Journal of Sport for Development, Read article | |
| 2017 | *Wear, H., *Collins, D., & Heere, B. | What’s in a name? A case study of NBA basketball in Charlotte, Sport Marketing Quarterly, 10.32731/SMQ.272.062018.05 | |
| 2017 | *Wear, H., Hills, S., Heere, B., & Walker, M. | Communal team brand associations as drivers of team identity and consumer behavior, Global Sport Management Journal, 10.1080/24704067.2018.1432990 | |
| 2017 | Yan, G., Kloeppel, M., & Li, R. | Producing Extreme Metal festivals: Through Lacan's gaze, Tourism Management, 10.1016/j.tourman.2016.09.014 | |
| 2017 | Yan, G., Pegoraro, A., & Watanabe, N. M. | Student-athletes’ organization of activism at the University of Missouri: Resource mobilization on Twitter, Journal of Sport Management, 10.1123/jsm.2017-0031 | |
| 2017 | Yan, G., Steller, D., Watanabe, N., & Popp, N. | What determines user-generated content of college football? Analytical modeling from the lens of structuration theory, International Journal of Sport Communication, 10.1123/ijsc.2017-0113 | |
| 2017 | Baker, T. A., Edelman, M., & Watanabe, N. M. | Debunking the NCAA’s myth that amateurism conforms with antitrust law: A legal and statistical analysis, Tennessee Law Review, Read article |