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College of Hospitality, Retail and Sport Management

JVEM Vol. 3, Iss. 2

December 2011

Consumer Attitudes Toward the Paralympic Games and Purchase Intentions Toward Corporate Sponsors of the Paralympic Games: Market Segmentation Strategy

  • Meungguk Park, Taeho Yoh and Michael W. Olson, Southern Illinois University Carbondale
  • Yun Seok Choi, Wayne State University

Who is in charge? An analysis of NCAA Division I Arena Management Models

Mauro Palmero, East Tennessee State University
Ming Li, Heather Lawrence and Valerie Martin Conley, Ohio University

Changing Attitudes Regarding Ticket "Rights"

Mark S. Nagel, University of South Carolina

Interview: Geoff Moore, Chief Marketing Officer Circuit of the Americas

Todd Koesters, University of South Carolina

JVEM Editorial Board:
Editor: Mark S. Nagel, University of South Carolina
Associate Editor: John M. Grady, University of South Carolina 
Consulting Editor: Peter J. Graham, University of South Carolina
JVEM Editorial Review Board:
Rob Ammon, Slippery Rock University
John Benett, Venue Management Association, Asia Pacific Limited 
Chris Bigelow, The Bigelow Companies, Inc. 
Matt Brown, University of South Carolina
Brad Gessner, San Diego Convention Center 
Peter Gruber, Wiener Stadthalle, Austria
Todd Hall, Georgia Southern University
Kim Mahoney, Industry Consultant
Michael Mahoney, California State University at Fresno
Larry Perkins, BC Center Carolina Hurricanes 
Jim Riordan, Florida Atlantic University 
Frank Roach, University of South Carolina 
Philip Rothschild, Missouri State University 
Frank Russo, Global Spectrum 
Rodney J. Smith, University of Denver 
Kenneth C. Teed, The George Washington University
Scott Wysong, University of Dallas

Challenge the conventional. Create the exceptional. No Limits.