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College of Hospitality, Retail and Sport Management


Areas of Study

Our Faculty and Staff

 Department of Retailing

Mark Rosenbaum

Mark Rosenbaum, Ph.D., Department Chair

Mark Scott Rosenbaum is professor and chair of the Department of Retailing at the University of South Carolina. Rosenbaum also holds visiting scholar positions at Externado Univeristy (Bogota, Colombia) and at the American Hotel Academy (Brasov, Romania); he is also a research faculty fellow at the Center for Services Leadership at the W.P. Carey School of Business, Arizona State University. Rosenbaum received his B.S. from Indiana University, M.B.A. from the University of Illinois at Chicago, M.A. from New York University, M.S. from San Diego State University, and Ph.D. from Arizona State University. Prior to his work at the University of South Carolina, Rosenbaum was the Kohl's Professor of Retailing at Northern Illinois University and an Assistant Professor at the University of Hawaii, Manoa.

Marianne Bickle

Marianne C. Bickle, Ph.D., Professor and Director of Interdisciplinary Studies

Marianne Bickle serves as a professor and director of the Interdisciplinary Studies program. She is the former chair of the Department of Retailing. Under her leadership, the department was ranked second in North America in terms of scholarly research output. Bickle's teaching and research focus on cross-channel shopping behavior, e-commerce, student matriculation and online learning.

Deb Brosdahl

Deborah J. C. Brosdahl, Ph.D., Associate Professor and Director of Graduate Studies

Deborah Brosdahl is an associate professor in the Department of Retailing, where she also serves as the director for graduate studies.. Brosdahl teaches consumer behavior and multi-national retailing. Her research focuses on consumer behavior especially with regard to under-researched groups including adolescents and men, as well as consumer behavior in international markets including Aruba and Saudi Arabia.

Annette Burnsed

K. Annette Burnsed, Ph.D., Assistant Professor

Annette Burnsed is an assistant professor in the Department of Retailing. Burnsed's research interests include lifestyle characteristics of consumers, the consumption process of home furnishings, and consumer perceived value relative to home furnishings.

Sang Byun

Sang-Eun Byun, Ph.D., Associate Professor

Sang-Eun Byun is an associate professor in the Department of Retailing at the University of South Carolina. Byun received a Ph.D. in Retailing from Michigan State University. Before joining the University of South Carolina in August 2016, she worked at Auburn University for ten years as an assistant and associate professor in apparel merchandising. Byun currently teaches Retailing in Multinational Markets.

Jeff Campbell

Jeffrey M. Campbell, Ph.D., Associate Professor

Jeffrey Campbell is an associate professor in the Department of Retailing whose research focuses on consumer behavior, locally produced foods, and sustainable retailing and small business.

Karen Edwards

Karen Lear Edwards, J.D., Senior Instructor

Karen Edwards is a senior instructor in the Department of Retailing. Edwards teaches in the areas of business law and law-related issues affecting retailers. Edwards' research focuses on legal issues affecting retailers and best practices in distributed learning.

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Reenea Harrison, Ph.D., Instructor and Student Services Manager

Reenea Harrison is an instructor in the Department of Retailing and a student services manager for the Office of Student Services. Among her research areas of interest are socio-political movements and student activism, feminist / womanist theology and God-talk, African American honors students in higher education, and career counseling, planning and development. 

Jiyeon Kim

Jiyeon Kim, Ph.D., Associate Professor

 Jiyeon Kim is associate professor in the Department of Retailing. Kim teaches in the areas of retail promotion, international retailing and retail shopper analysis. Her research interests include impulse buying behavior, visual merchandising, and online retailing and consumer behavior.

Jung-Hwan Kim

Jung-Hwan Kim, Ph.D., Associate Professor

Jung-Hwan Kim is an associate professor in the Department of Retailing. Kim teaches courses in merchandising and fashion product analysis. Her research interests include consumer shopping behaviors, multichannel retailing and online visual merchandising.

Mike Moody

Michael Moody, Instructor and Interim Internship Director

Michael Moody serves as an instructor and interim internship director in the Department of Retailing. Prior to becoming an Instructor, Moody was the director of practicum and internships. Moody has experience in retailing management positions and pharmaceutical sales. He teaches sales, retail shopper behavior, promotion, consumer economics, and merchandise management strategies.

Joohyung Park

Joohyung Park, Ph.D., Associate Professor

Joohyung Park serves as an associate professor in the Department of Retailing and teaches courses in internet retailing, small business organization and operation, advanced retail business planning, and shoppers in the retail environment. Park's research focuses on service failure and recovery, multi-channel retailing, consumer's technology use, consumer emotion, and socially responsible consumer behavior.

Susan Reeves

Susan M. Reeves, C.P.A., MBA, Senior Instructor

Susan Reeves has been a certified public accountant since 1984. In addition to the Functional Accounting I and II courses, Reeves also teaches computerized accounting for business educators, which has recently been developed as an online course.

Ashley Gaskin

Ashley Gaskin Richardson, M.Ed., Administrative Coordinator

Ashley Richardson joined the staff at the University of South Carolina in July 2015 to serve as the administrative coordinator for the Department of Retailing. Richardson helps administer the academic and financial operations for the department. She also serves as an instructor for University 101 programs and as the internship director for the School of Hotel, Restaurant and Tourism Management. 

Daniel Williams

Daniel Williams, Ph.D., Instructor

Daniel Williams serves as an instructor in the Department of Retailing. Prior to joining the faculty at USC in fall 2017, Williams served on the faculty at Shepherd University in Shepherdstown, W.Va., as an accounting professor for 17 years. There he taught courses in accounting principles, intermediate accounting, income taxes, and auditing.