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College of Hospitality, Retail and Sport Management

Areas of Study

Our Faculty and Staff

 Department of Retailing

Marianne Bickle

Marianne C. Bickle, Ph.D., Full Professor and Department Chair

Dr. Bickle serves as department chair in the Department of Retailing. Under her leadership, the department was ranked second in North America in terms of scholarly research output. Her teaching and research focus on cross-channel shopping behavior, e-commerce, student matriculation and online learning.

Sallie Boggs

Sallie Hook Boggs, Ph.D., Senior Instructor

Dr. Boggs teaches Principles of Fashion Merchandising and Visual Merchandising in the Department of Retailing. Her research areas of interest are in store image: Assessment, models and influence, retail density and retail crowding.

Deb Brosdahl

Deborah J. C. Brosdahl, Ph.D., Associate Professor

Dr. Brosdahl is an Associate Professor in the Department of Retailing. She teaches consumer behavior and multi-national retailing. Her research focuses on consumer behavior especially with regard to underresearched groups including adolescents and men, as well as consumer behavior in international markets including Aruba and Saudi Arabia.

Annette Burnsed

K. Annette Burnsed, Ph.D., Assistant Professor

Dr. Burnsed is an assistant professor in the Department of Retailing. Her research interests include lifestyle characteristics of consumers, the consumption process of home furnishings, and consumer perceived value relative to home furnishings.


Sang-Eun Byun, Ph.D., Associate Professor

Dr. Sang-Eun Byun is an associate professor in the Department of Retailing at the University of South Carolina. She received a Ph.D. degree in Retailing from Michigan State University. Before joining the University of South Carolina in August 2016, she worked at Auburn University for ten years as an assistant/associate professor in Apparel Merchandising. She currently teaches Retailing in Multinational Markets.

Jeff Campbell

Jeffrey M. Campbell, Ph.D., Assistant Professor

Dr. Campbell is an assistant professor in the Department of Retailing whose research focuses on consumer behavior, locally produced foods, and sustainable retailing and small business.

Karen Edwards

Karen Lear Edwards, J.D., Senior Instructor and Associate Director for Distributed Learning, Center for Teaching Excellence

Ms. Edwards is a senior instructor in the Department of Retailing. She also serves as the associate director for Distributed Learning at the University’s Center for Teaching Excellence. She teaches in the areas of business law and law-related issues affecting retailers. Professor Edward's research focuses on legal issues affecting retailers and best practices in distributed learning.

Erica Elbery

Erica Elbery, M.S., Clinical Instructor and Internship Director

Erica Elbery began working at the University of South Carolina in 2005 and joined the Department of Retailing in 2014 to serve as internship director.  In addition to her responsibilities as internship director, she serves as the faculty advisor for 2 student organizations:  National Retail Federation Student Association (NRFSA) and Fashion Board.

Ashley Gaskin

Ashley Gaskin Richardson, M.Ed., Administrative Coordinator

Ashley Richardson joined the staff at the University of South Carolina in July 2015 to serve as the administrative coordinator for the Department of Retailing. She helps administer the academic and financial operations for the department. Ashley also serves as an instructor for University 101 Programs. 

Jiyeon Kim

Jiyeon Kim, Ph.D., Associate Professor and Director of Graduate Studies

Dr. Jiyeon Kim is an associate professor and director of graduate studies in the Department of Retailing. She teaches in the areas of retail promotion, international retailing and retail shopper analysis. Her research interests include impulse buying behavior, visual merchandising, and online retailing and consumer behavior.

Jung-Hwan Kim

Jung-Hwan Kim, Ph.D., Associate Professor

Dr. Jung-Hwan Kim is an associate professor in the Department of Retailing. She teaches courses in merchandising and fashion product analysis. Her research interests include consumer shopping behaviors, multichannel retailing and online visual merchandising.

Mike Moody

Michael Moody, Instructor

Michael Moody serves as an Instructor in the Department of Retailing. Prior to becoming an Instructor Moody was the Director of Practicum and Internships. Moody has experience in retailing management positions and pharmaceutical sales. He teaches Sales, Retail Shopper Behavior, Promotion, Consumer Economics, and Merchandise Management Strategies.

Joohyung Park

Joohyung Park, Ph.D., Assistant Professor

Dr. Park serves as an assistant professor in the Department of Retailing and teaches courses in internet retailing, small business organization and operation, advanced retail business planning, and shoppers in the retail environment. Her research focuses on service failure and recovery, multi-channel retailing, consumer's technology use, consumer emotion, and socially responsible consumer behavior.

Susan Reeves

Susan M. Reeves, C.P.A., M.B.A., Senior Instructor

Ms. Reeves has been a certified public accountant since 1984. In addition to the Functional Accounting I and II courses, Reeves also teaches Computerized Accounting for Business Educators, which has recently been developed as an online course.