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College of Hospitality, Retail and Sport Management

Degree Programs

Sport and Entertainment Management, B.S.

The business-focused curriculum for the B.S. in Sport and Entertainment Management includes accounting, marketing, economics, finance, and industry-specific courses in venue, entertainment and sport management to prepare students to lead the "business behind the business."

Did you know South Carolina is ranked No. 1 in the nation for sport science and management? From world-renowned scholars to former presidents of NFL, NBA and NHL teams, the University of South Carolina's Department of Sport and Entertainment Management gives students the opportunity to learn from the best. 

With topics ranging from big data to venue operations, students can select from a comprehensive list of electives to tailor their degree to their career interests. For example, if a student wants to focus on the entertainment industry, they could take the Live Entertainment Tour Management (SPTE 303) elective. Or if a focus on sport is preferred, our NCAA Compliance (SPTE 315) elective could be a great fit.

The degree program offers areas of concentration in entertainment management, sport management, and venue and event management, as well as an option to graduate with distinction in the undergraduate research track. 

Curriculum design

120 credit hours including:

  • 36 hours credits in the SPTE major, including internships
  • 34 hours of foundational, management-focused courses
  • 31-43 hours of Carolina Core

Sample Course Overview

Public Speaking
Introduction to Sport
Introduction to Live Entertainment

Computer Applications in Business
Introduction to Event and Venue Management
Fine Art or Literature
Principles of Marketing
Principles of Management
Business Law
Business Communication

Personnel Organization and Supervision
Professional Development Seminar
Sport and Entertainment Marketing
Foreign Language or Free Elective
Sport Elective
Social Science
Sport and Entertainment Business and Finance

Sport and Entertainment Event Management
Sport Electives

For more details about the degree requirements and curriculum for the Sport and Entertainment Management, B.S., please visit the academic bulletin.

Career Success

Below are just a few examples of the rewarding career paths available:

Booking, college athletics, concert promotion, entertainment media, eSports, facility operations, festival operations, live event promotion, marketing and promotions, sales and sponsorship, venue management, public relations, sports media, team logistics, tournament management, scheduling and promotion management, special events, talent agent and tour management. 

Undergraduate Internship Requirement

All students complete two work experiences — an internship and a practicum — as part of their degree. These real-world experiences expose student to industry connections and provide resume building opportunities to prepare them for leadership roles after graduation. The first can be any job in the sport and entertainment industry and is completed during sophomore year. The second experience is usually completed during junior or senior year and takes on more responsibility in a managerial or supervisory position.

Apply Now

To learn more about the application process for the University of South Carolina's Bachelor of Science in Sport and Entertainment Management degree program, visit our Apply page.

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