How does the next generation of sport and entertainment management leaders get ready?
Watch the new video from South Carolina's No. 1 sport and entertainment management
Areas of Study
Sport and Entertainment Management
The University of South Carolina is recognized as a best college for sport and entertainment
management. The Department of Sport and Entertainment Management provides top-ranked
degree programs and innovative research across sport, entertainment and venue management.
It is the first and largest program of its kind in the nation.
South Carolina’s Department of Sport and Entertainment Management unites theory and
practice at the highest level with an award-winning roster of exceptional faculty.
Faculty who’ve served as presidents of NFL, NHL and NBA teams — who’ve sold out arenas
and managed headliner tours. Their industry expertise brings unprecedented value in
the classroom and is matched only by the scholarship of the department’s impactful
The program is recognized as No. 1 in the nation in sport sciences and management.
The Department of Sport and Entertainment Management offers an undergraduate degree,
master’s degree and doctoral degree program.
Providing students with unique opportunities to connect with top employers and gain
real-world experience gives them a competitive career edge. Our students learn about
the business of NASCAR at the track with racing executives. They build their resumes
working at events like PGA championships, the Kentucky Derby, March Madness and Disney
on Ice. They engage with an exclusive lineup of guest lecturers, including industry
professionals from the Carolina Panthers, Feld Entertainment, Contemporary Services
Corporation, Live Nation, the SEC, ESPN and more.
The department is at the cutting edge of the most important issues impacting the industry,
and our faculty and staff are conducting innovative research on topics like big data,
sport law, ticket sales, fantasy sport, sport gambling, social media, sustainability,
college sport and more. The department is also home to the College Sport Research
Institute and Center for the Advancement of Sport and Entertainment. Learn more about
our sport and entertainment management research here.
The Department of Sport and Entertainment Management hosts two annual conferences:
Sport, Entertainment and Venues Tomorrow and the College Sport Research Institute Conference on College Sport. These events bring industry and academic leaders from across the country to share
knowledge and spark discussion that advances industry innovation and research. In
addition, the department hosts several speaking events throughout the year, including
the Thomas H. Regan Executive Sport Seminar and the Columbia Sport + Entertainment
+ Business networking breakfast.
Check out some of the sport and entertainment careers of our alumni.
Below are some additional examples of the rewarding sport and entertainment management
career opportunities available:
Booking, college athletics, concert promotion, entertainment media, eSports, facility
operations, festival operations, live event promotion, marketing and promotions, sales
and sponsorship, venue management, public relations, sports media, team logistics,
tournament management, scheduling and promotion management, special events, talent
agent, and tour management.