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College of Hospitality, Retail and Sport Management

  • Matt Brown moderates a panel consisting of Matt Homan, Jared Rice and Lynn Oliver-Cline.


Wednesday, Nov. 15, 2023

Time Function Location
6 – 8 PM

Opening Reception sponsored by Dickies Arena

Dickies Arena logo

Junction 800
800 Gervais St.
Columbia, SC 29201

Thursday, Nov. 16, 2023

Time Function Location
7:45 AM Registration / Continental Breakfast Under escalators 
8:15 – 10:00 AM Case Study Competition 
*This is not open to attendees - only case study teams and judges
Congaree B
Session #1
9:00 – 10:00 AM Panel #1   The Next BIG Thing? The Future of Collegiate Esports

Joey Gawrysiak,
Executive Director of Esports, Syracuse University 
Chris Scroggins, Director of Esports, West Virginia University
Moderator: Nick Watanabe, Ph.D., Associate Professor, University of South Carolina 
Lexington Room
9:00 – 9:20 AM

9:25 – 9:45 AM
Perceived Value of Sport in Aruba: Resident Perceptions of Economic, Social, and Health Benefits
Stephen Shapiro, University of South Carolina / Jo-Anne Cross, University of Aruba / John Wardlaw, University of Aruba / Andy Gillentin, University of South Carolina / Sue-Ann Lee, University of Aruba

The Impact of Purchasing Newcastle United on Newcastle Fan's Attitudes and Behaviors
Hamza Khan, University of Florida / Kyriaki Kaplanidou, University of Florida
Congaree A
10:00 – 10:15 AM BREAK
Session #2
10:15 – 11:15 AM Keynote Speaker:
Andrea Brimmer,  Chief Marketing and Public Relations Office, Ally Financial 
Lexington Room 
11:30 AM – 12:45 PM Awards Luncheon 
Lunch Speaker, Fred Whitfield, President and Vice Chairman, Charlotte Hornets
Richland Room
Session #3
1:00 – 2:00 PM Panel #2   From St. Pat's in Five Points to Glastonbury, How Music Festivals become Memory Makers

Jesse Fayne,
VP of International Festivals, Wasserman Music
Eric Granger, Regional Manager, Contemporary Service Corporation 
Rob Lamble, Owner, Ear for Music
Moderator: Armen Shaomian, D.M.A., Associate Professor, University of South Carolina
Lexington Room 
1:00 – 1:20 PM

1:25 – 1:45 PM
The death(ball) of an esports league: A sport entrepreneurship perspective of the Overwatch League’s tumultuous decline
Wil Fisackerly, University of South Carolina / Yongjin Hwang, University of South Carolina 

Comparing student-athlete resiliency at religious and secular institutions
Thayer Trenhaile, South Dakota State University
Congaree A
1:00 – 1:20 PM

1:25 – 1:45 PM
Multiple Identifications of Esports Consumers in Social Live Streaming Services: Examination of the Role of Multiple Identification in Fostering Behavioral Engagement
Deokkyung Ock, University of South Carolina / Yongjin Hwang, University of South Carolina

Making internships that matter: Building an experience focused on intern development
Michael Odio, University of Cincinnati / Lance Erwin, FanGate Solutions / Jacob Davis, FanGate Solutions
Congaree B
2:00 – 2:15 PM BREAK
Session #4
2:15 – 3:15 PM Panel #3   Designing for the Future: Trends in Stadiums and Arenas

Ron Smith,
AIA, Founding Principal, McMillan I Pazdan I Smith Architecture
Bryan Trubey,
FAIA, Executive Vice President, Overland Partners Architecture and Urban Design
Moderator: Danny Morrison, Ph.D., Professor of Practice, University of South Carolina
Lexington Room 

2:15-2:35 PM

2:40 – 3:00 PM

A Conceptual Examination of the Effect of Sport Gambling on the Parasocial Relationship between Sport Consumers and Athletes
Deukmook Bae, University of South Carolina / Stephen Shapiro, University of South Carolina

Funding Female Entrepreneurs
Tim Koba, High Point University / Kelly Evans, Metropolitan State University of Denver
Congaree A
2:15 – 2:35 PM

2:40 - 3:00 PM
The Coach Prime Effect
Edgar Jackson, Howard University / Robert Lyons, North Carolina A&T University

Cuckoo for Kookaburra: Policy evaluation of a ball manufacturer change in English county cricket
Johan Rewilak, University of South Carolina 
Congaree B
3:15 – 3:30 PM BREAK
Session #5
3:30 – 4:30 PM Panel #4    A One Page Resume? What Hiring Professionals Look for When Reviewing your Application

Greyson Allen,
Director of Talent Acquisition, PEAK Sports MGMT
Kelsey Condon, 
Director of Talent Acquisition, Teall Sports & Entertainment
Joseph Jackson, Recruiter/HR/Talent Acquisition, United States Golf Association
Mackenzie Troche, Director of People and Culture, Contemporary Services Corporation 
Moderator: Matt Dunn, Instructor, University of South Carolina
Lexington Room
4:40 - 5:10 PM Presentation: What Employers are looking for and how to stand out
Murray Cohn, MC Sports Sales Training & Consulting
Michelle Price, Vice President, Business Operations, TeamWork Online
Dr. Bill Sutton, Professor of Practice, University of 
South Carolina 
Lexington Room

Friday, Nov. 17, 2023

Time Function Location
8:00 AM Registration Open  
Session #6
8:15 – 10:00 AM Case Study Finalists Present  Congaree A/B
8:30 – 9:00 AM BREAK
Sesson #7
9:00 – 10:00 AM Panel #5  The Business of Songwriting

Patrick Davis,
Singer, Songwriter, Storyteller & Showman
Lauren Jenkins, Singer-songwriter and touring Artist
Moderator: Paul Graham, Instructor/University of South Carolina and Tournament Director / Monday After the Masters
Lexington Room 
10:15 – 10:30 AM BREAK
Session #8
10:30 AM – 1:00 PM Career & Internship Fair sponsored by Contemporary Services Corporation

CSC logo

* View a complete list of organizations attending the event

Academic Research Poster Presentations
  • Analysis of Exhibition Dimensions, Expenditure, and Evaluation Indicators across Multi-Generations
    Kakyom Kim, Johnson & Wales University / Kimberly Rosenbaum, Johnson & Wales University
  • Building a university brand through intercollegiate athlete programs: A comparison of eSport and sport
    Minkyo Lee, University of Nevada-Las Vegas / Ju-Young Lee, The Citadel University / Deokkyung Ock, University of South Carolina / Woo-young Lee, University of Central Missouri / Choonghoon Lim, Seoul National University
  • The Effect of Narrative on the Process of Empathizing with In-Game Characters in Sport Video Games
    Kwangho Park, The Citadel University / Ju-Young Lee, The Citadel University / Donald Hiers, The Citadel
  • Heroes and celebrities: The images of K-pop idols and sport stars in media
    Woo-young Lee, University of Central Missouri / Tae-hee Kim, Westminster University 
  • Lightning Safety for Sports and Special Events
    Stacey Hall, University of Southern Mississippi / Enzo Ferreira, University of Southern Mississippi
Richland Room  
1 – 1:30 PM Brandon Beane, General Manager, Buffalo Bills  Lexington Room


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