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College of Hospitality, Retail and Sport Management

Sport and Entertainment Management Research

The University of South Carolina is ranked No. 1 in the U.S. in sport sciences (2020 ShanghaiRankings) and the Department of Sport and Entertainment Management has one of the largest sport and entertainment management faculties in the world, with 21 full-time faculty members who have won numerous research awards, including the prestigious North American Society of Sport Management (NASSM) Service and Educator Awards, and the NASSM Student Research Award. The Department is also home to research fellows of NASSM and the Sport and Recreation Law Association (SRLA). Selected research highlights are listed below.

2021 Published Work Highlights

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Current or former doctoral student

Hwang, Y., & Ballouli, K. (2021). "Developing and validating a venue stimuli-local image fit scale." Sport Marketing Quarterly, 30(4), 289-304.

Gong, H., Watanabe, N. M., Soebbing, B. P., Brown, M. T., & Nagel, M. S. (2021). “Do consumer perceptions of tanking impact attendance at National Basketball Association games? A sentiment analysis approach.” Journal of Sport Management, 35(3), 254–265.

McKelvey, S., Grady, J., & Moorman, A. M. (2021). “Ambush marketing and Rule 40 for Tokyo 2020: A shifting landscape for Olympic athletes and their sponsors.” Journal of Legal Aspects of Sport, 31(1), 94–122.

Morehead, C. A., Shapiro, S. L., Reams, L., McEvoy, C. D., & Madden, T. M. (2021). “A qualitative exploration of ticket-pricing decisions in intercollegiate athletics.” Journal of Issues in Intercollegiate Athletics, 547–573.

Newman, J. I., Xue, H., Chen, R., Chen, Y., & Watanabe, N. M. (2021). “Football and cultural citizenship in China: A study in three embodiments.” Sport in Society, 24(12), 2222-2245.

Newman, J. I.,Yan, G., Xue, H., & Watanabe, N. (2021). “To live, play, and die in Tianjin: A research assemblage about China’s footballing biopolitics.” Sociology of Sport Journal.23(12), 2005-2030.

Shapiro, S. L., Schulte, A., Popp, N., & Bates, B. (2021). “An examination of secondary ticket market pricing trends and determinants at the NCAA football bowl subdivision level.” Journal of issues in Intercollegiate Athletics, 194–213.

Watanabe, N. M., Shapiro, S., & Drayer, J. (2021). “Big data and analytics in sport management.” Journal of Sport Management, 35(3), 197–202.

Won, M., & Shapiro, S. L. (2021). “An examination of partitioned pricing and the influence of culture and familiarity on sport consumer behavior.” Sport Marketing Quarterly, 30(3), 163–177.

Won, M., & Shapiro, S. L. (2021). “Analysis of price bundling and framing: The impact of availability and discount messaging.” Sport, Business, and Management: An International Journal, 11, 493-514.

Yan, G., Pegoraro, A., & Watanabe, N. M. (2021). “Examining IRA bots in the NFL anthem protest: Political agendas and practices of digital gatekeeping.” Communication & Sport, 9(1), 88–109.

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