2021 Published Work Highlights
Bold SPTE faculty member
Bold Italic Current or former doctoral student
Hwang, Y., & Ballouli, K. (2021). "Developing and validating a venue stimuli-local image fit scale." Sport Marketing Quarterly, 30(4), 289-304.
Gong, H., Watanabe, N. M., Soebbing, B. P., Brown, M. T., & Nagel, M. S. (2021). “Do consumer perceptions of tanking impact attendance at National Basketball
Association games? A sentiment analysis approach.” Journal of Sport Management, 35(3),
254–265.
https://doi-org.pallas2.tcl.sc.edu/10.1123/jsm.2020-0274
McKelvey, S., Grady, J., & Moorman, A. M. (2021). “Ambush marketing and Rule 40 for Tokyo 2020: A shifting landscape for Olympic athletes and their sponsors.” Journal of Legal Aspects of Sport, 31(1), 94–122.
Morehead, C. A., Shapiro, S. L., Reams, L., McEvoy, C. D., & Madden, T. M. (2021). “A qualitative exploration of ticket-pricing decisions in intercollegiate athletics.” Journal of Issues in Intercollegiate Athletics, 547–573.
Newman, J. I., Xue, H., Chen, R., Chen, Y., & Watanabe, N. M. (2021). “Football and cultural citizenship in China: A study in three embodiments.” Sport in Society, 24(12), 2222-2245.
Newman, J. I.,Yan, G., Xue, H., & Watanabe, N. (2021). “To live, play, and die in Tianjin: A research assemblage about China’s footballing biopolitics.” Sociology of Sport Journal.23(12), 2005-2030.
Shapiro, S. L., Schulte, A., Popp, N., & Bates, B. (2021). “An examination of secondary ticket market pricing trends and determinants at the NCAA football bowl subdivision level.” Journal of issues in Intercollegiate Athletics, 194–213.
Watanabe, N. M., Shapiro, S., & Drayer, J. (2021). “Big data and analytics in sport management.” Journal of Sport
Management, 35(3), 197–202.
https://doi-org.pallas2.tcl.sc.edu/10.1123/jsm.2021-0067
Won, M., & Shapiro, S. L. (2021). “An examination of partitioned pricing and the influence of culture and familiarity on sport consumer behavior.” Sport Marketing Quarterly, 30(3), 163–177.
Won, M., & Shapiro, S. L. (2021). “Analysis of price bundling and framing: The impact of availability and discount messaging.” Sport, Business, and Management: An International Journal, 11, 493-514.
Yan, G., Pegoraro, A., & Watanabe, N. M. (2021). “Examining IRA bots in the NFL anthem protest: Political agendas and practices
of digital gatekeeping.” Communication & Sport, 9(1), 88–109.
https://doi.org/10.1177/2167479519849114