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College of Hospitality, Retail and Sport Management

Department of Sport and Entertainment Management Publication Highlights

Check out the profile pages on our faculty and staff directory as well as our Ph.D. students to see more of the great research being done by the Department of Sport and Entertainment Management.

Faculty Spotlights

  • Stephen Shapiro headshot

    Stephen Shapiro, Ph.D.

    Professor Stephen Shapiro is the director of graduate programs for sport and entertainment management. Shapiro's research interests are focused in the areas of ticket pricing and consumer behavior as it relates to both purchase and charitable contribution decisions.

  • Tarlan Chahardovali headshot

    Tarlan Chahardovali, Ph.D.

    Assistant professor Tarlan Chahardovali's research interests are grounded in improving diversity, identifying structural inequities, policy making and gender equity in sport.

  • Khalid Ballouli headshot

    Khalid Ballouli, Ph.D.

    Associate professor Khalid Ballouli serves as director of the sport and entertainment management Ph.D. program. Ballouli’s research interests lie in the areas of consumer behavior and sport and entertainment marketing

Research Highlight

Chahardovali, T., Watanabe, N. M., & Dastrup, R. W. (2023). Does location matter? An econometric analysis of stadium location and attendance at national women’s soccer league matches. Sociology of Sport Journal.

This study examines the impact of stadium locations on attendance in the National Women’s Soccer League (NWSL). We develop a match-level attendance model incorporating control variables such as market factors and consumer preferences to assess attendance for NWSL games. Our results indicate that attendance drops the further an NWSL stadium is from the city center.

Graphic showing an illustrated city with lines connected to sport stadium with text, "Does location matter? An econometic analysis of stadium location and attendance at National Women's Soccer League Matches (NWSL). Key finding: Attendance drops the further an NWSL stadium is from the city center, with every mile potentially decreasing attendance by about 6.6%."

2022 Department of Sport and Entertainment Published Work Highlights

Bold = USC faculty
* = Current or former student

Author Title, Publication, DOI Keywords
(hidden column)
Corr, C., Atwater, C., & Southall, R. M. Barriers to advancement: The value of black coaches as recruiters in SEC football, Journal of Issues in Intercollegiate Athletics, Read article  
Li, D., & Watanabe, N. M. Effects of Super Bowl advertising on online brand search: Ten years of insights from 2011 to 2020, International Journal of Sports Marketing and Sponsorship, 10.1108/ijsms-07-2021-0151  
Watanabe, N. M., Xue, H., Newman, J. I., & Yan, G. The attention economy and esports: An econometric analysis of twitch viewership, Journal of Sport Management, 10.1123/jsm.2020-0383  
Gong, H., Watanabe, N. M., Soebbing, B. P., Brown, M. T., & Nagel, M. Exploring tanking strategies in the NBA: An empirical analysis of resting healthy players, Sport Management Review, 10.1080/14413523.2021.1970972  
Swanson, S., Todd, S., Inoue, Y., & Peachey, J. W. Leading for multidimensional sport employee well-being: The role of servant leadership and teamwork, Sport Management Review, 10.1080/14413523.2021.2014225  
Newman, J. I., Xue, H., Watanabe, N. M., Yan, G., & McLeod, C. M. Gaming gone viral: An analysis of the emerging esports narrative economy, Communication & Sport, 10.1177/2167479520961036  
Bernthal, M. J., Ballouli, K., & Nugent, N. Toward a better understanding of parent versus local team branding in Minor League Baseball, Sport Marketing Quarterly, 10.32731/SMQ.311.0322.01  
Marquez, A., Cianfrone, B. A., & Shapiro, S. L. All-inclusive v. partitioned pricing in sports: The effects of pricing format on ticket purchasers’ response, Sport Marketing Quarterly, 10.32731/SMQ.311.0322.02  


The Journal of Venue and Event Management transitioned to a new publication titled Sport and Entertainment Review (SER). The new journal has a slightly different focus.

Over its five years with the College of HRSM, the contributions made by many to JVEM continue to be a great source of research in the venue and event industry.

JVEM Research Archive


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