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College of Hospitality, Retail and Sport Management

Faculty and Staff

Miyoung Jeong, Ph.D.

Title: Professor
Department: School of Hospitality and Tourism Management
College of Hospitality, Retail and Sport Management
Phone: 803-777-9472
Office: Close-Hipp 613
Miyoung Jeong headshot


Ph.D., School of Hospitality Management, Pennsylvania State University

M.S., Hotel Administration, University of Nevada - Las Vegas
B.S., English Literature and Language, Kyungpook National University


Miyoung Jeong joined the School of Hospitality and Tourism Management at the University of South Carolina in August 2015 as an associate professor. In January of 2018, Jeong was named professor. Prior to coming to the School of HTMT, Jeong was on the faculty of the Hospitality and Tourism Management Department in the Isenberg School of Management at the University of Massachusetts Amherst where she served as a Ph.D. coordinator. For nine years, she also worked in the Hotel, Restaurant, and Institution Management Department at Iowa State University as an assistant and then associate professor. 

Jeong's research work has been published in hospitality, tourism and general business journals and presented in various national and international conferences. She has also published book chapters and an edited book. During her academic career, Jeong has won prestigious awards such as the W. Bradford Wiley Memorial Research Award two times — in 2008 and 1997 — Best Article of the Year by International Journal of Hospitality Management in 2004, and numerous best paper awards at conferences. She has also won various competitive research grants from the U.S. Department of Agriculture, American Hotel and Lodging Educational Foundation, UNLV’s Caesars Hospitality Research Center, and other non-profit organizations.

Jeong has two children and loves to shop with her daughter. Her family is athletic and often participates in 5K runs.

Academic Appointments

  • Associate Professor and Ph.D Coordinator, Hospitality and Tourism Management, University of Massachusetts Amherst, Jan. 2009 – Aug. 2015

  • Associate / Assistant Professor, Hotel, Restaurant, and Institution Management, Iowa State University, Aug. 1999-Dec. 2008
  • Assistant Professor, Hospitality Management, University of Mississippi, Aug. 1998 – May 1999

Honors / Awards

  • Two Thumbs Up Award — Student Disability Resource Center. Office of the Dean of Students. University of South Carolina, 2023
  • Patricia G. Moody Research of the Year ˆ College of Hospitality, Retail, & Sport Management. University of South Carolina. 2020
  • Best Paper Award — The 16th APacCHRIE Conference. Shin, H., & Jeong, M., Effects of smart tourism technology on tourists’ experience and behavior intentions. Guangzhou, China. May 31 – June 2, 2018.
  • Best Paper Award — The 17th Asia Pacific Management Conference. Lee, M., & Jeong, M., Impact of hotel’s minimum length of stay control practices on customers’ perceived fairness: The moderating role of their loyalty program membership status. Seoul, South Korea. Sept. 30 – Oct. 2, 2015.
  • Best Paper Award — The 2015 Meeting Professionals International / World Education Congress. Shin, T.J., Jeong, M., Oh, H., & Tierney, E. Developing new business strategies for destination management companies (DMCs): An analysis of business relationships between DMCs and their clients. Meeting Professionals International/World Education Congress. Aug. 1-4. San Francisco, California. 2015.
  • W. Bradford Wiley Memorial Best Research Paper of the Year Award — 2008 and 1997.

Research Interests

  • E-servicescape
  • Customer reviews
  • Social media
  • Mobile technology
  • Revenue management
  • Self-service technology
  • Website quality
  • Hospitality operation
  • Consumer online behavior


  • HRTM 364 – Conference and Meeting Planning
  • HRTM 564 – Advanced Meeting Management
  • HRTM 584 – Tourism Information Technology Issues
  • HRSM 700 – Quantitative Methods in HRSM
  • HRTM 899 – Dissertation

Recent Research Publications

Shin, H. H., Kim, J. W., & Jeong, M. (2023). Memorable tourism experience at smart tourism destinations: Do travelers’ residential tourism clusters matter? Tourism Management Perspectives, 46.

Shin, H. H., Jeong, M., Zapata-Cuervo, N., Montes Guerra, M., Cho, M., & Kim, Y. (2023). Effects of customers’ perceived risks of sharing economy on self-protective behavior toward COVID-19. International Journal of Contemporary Hospitality Management, 35(4), 1304-1331.

Zapata-Cuervo, N., Montes-Guerra, M., & Jeong, M. (2023). How do restaurants respond to the COVID-19 pandemic?: Lessons from Colombian restauranteurs and their survival strategies. Journal of Foodservice & Business Research, 26(2), 186-207.

Oh, H., Jeong, M., Shin, H. H., & Schweyer, A. (2023). Nonlinear effects of employee engagement and satisfaction on turnover intention. International Journal of Contemporary Hospitality Management, 35(7), 2410-2436.

Jeong, M., Lee, M., & Lee, K. (2023). Assessing brand performance consistency from consumer-generated media: The U.S. hotel industry. International Journal of Contemporary Hospitality Management, 35(6), 2056-2083.

Zapata-Cuervo, N., Guerra, M., Shin, H. H., Jeong, M., & Cho, M., (2023). Students' psychological perceptions toward online learning engagement and outcomes during the COVID-19 pandemic: A comparative analysis of students in three different countries. Journal of Hospitality & Tourism Education, 35(2), 108-122.

Shin, H. H., Jeong, M., So, K. K. F., & DiPietro, R. (2022). Consumers’ experience with hospitality and tourism technologies: Measurement development and validation. International Journal of Hospitality Management, 106.

Shin, H. H., & Jeong, M. (2022). Redefining Luxury Service with Technology Implementation: The Impact of Technology on Guest Satisfaction and Loyalty in a Luxury Hotel. International Journal of Contemporary Hospitality Management, 34(4), 1491-1514.

Shin, H. H., & Jeong, M. (2022). Does a virtual trip evoke travelers’ nostalgia and derive intentions to visit the destination, a similar destination, and share?: Nostalgia-motivated tourism. Journal of Travel & Tourism Marketing, 39(1), 1-17.

Jeong, M., Kim, K., Ma, F., & DiPietro, R. (2022). Key factors driving customers' restaurant dining behavior during the COVID-19 pandemic. International Journal of Contemporary Hospitality Management, 34(2), 836-858.

Kim, J., Shin, H. H., Jeong, M., & Lee, H. (2021). Impact of tourists’ psychological ownership of an eco-friendly trail on their behavior intention: An empirical investigation of Jeju Olle Trail in South Korea. Asia Pacific Journal of Tourism Research, 26(10), 1097-1110.

Shin, H., & Jeong, M. (2021). Travelers' motivations to adopt augmented reality (AR) applications in a tourism destination. Journal of Hospitality and Tourism Technology, 12(2), 389-405.

Kim, J., & Jeong, M. (2021). What has happened and what will drive changes in hospitality and tourism education? Journal of Hospitality and Tourism Research, 45(5), 942-944.

Shin, H. H., Jeong, M., & Cho, M. (2021). The impact of smart tourism technology and travelers' technology readiness on their satisfaction and behavioral intention: A cross-country comparison. International Journal of Tourism Research, 23(5), 726-742.

Lee, M., Lee, S., & Jeong, M. (2021). The role of virtual reality on information sharing and seeking behaviors. Journal of Hospitality and Tourism Management, 46, 215-223.

Wang, C.R., & Jeong, M. (2021). An analysis of Airbnb online reviews: User experience in 16 U.S. cities. Journal of Hospitality and Tourism Technology, 12(1), 97-111.

Research Grants

  • Role of recognition/reward in employee engagement and turnover likelihood. Funded by Incentive Research Foundation, $49,957.98. Co-PI
  • Group Travel Disruption: Risks and how they are mitigated. Funded by Incentive Research Foundation, $30,350. Co-PI.
  • Developing a New Business Model for DMCs by Redesigning Their Value Propositions. Funded by Incentive Research Foundation ($30,336)
 Co-PI. April. 2014–Dec. 2015.
  • SMARTs Mass School Meals Accountability Responsibility Training. Funded by U.S. Department of Agriculture. ($370,743), Co-PI. Sept. 2010–Nov. 2012
  • High Tech vs. High Touch in Resort Operations: Implications for Customer
 Service and Satisfaction.
 Funded by Caesars Hospitality Research Center. University of Nevada, 
Las Vegas, NV. ($38,000), Co-PI. Jul. 2008–May 2009.
  • Pop Up Retail's Acceptability as an Innovative Business Strategy and Enhancer 
of the Consumer Shopping Experience.
 Funded by International Council of Shopping Centers. ($14,549), Co-PI. May 2006–Apr. 2007.
  • Strengthening Competitive Advantage of Rural Businesses with E-commerce and Experience Economy. 
Funded by Southern Rural Development Center. ($15,000), PI. May 2005–Apr. 2006.
  • An Innovative Rural Entrepreneurship Model for Family and Consumer Sciences 
Funded by United States Department of Agriculture Cooperative State Research,
 Education, Extension Service: Higher Education Challenge Grant. ($100,000).
 Co-PI. Aug. 2004–Aug. 2007.

Professional Memberships

  • International Council on Hotel, Restaurant, and Institutional Education (ICHRIE)

  • American Hotel & Lodging Association (AH&LA)
  • Meeting Professionals International (MPI)


Challenge the conventional. Create the exceptional. No Limits.