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College of Hospitality, Retail and Sport Management

Faculty and Staff

Miyoung Jeong, Ph.D.

Title: Associate Professor / Hotel, Restaurant and Tourism Management
Department: School of Hotel, Restaurant and Tourism Management
College of Hospitality, Retail and Sport Management
Phone: 803-777-9472
Office: Carolina Coliseum 1022-B



Ph.D., School of Hospitality Management, Pennsylvania State University

M.S., Hotel Administration, University of Nevada - Las Vegas
B.S., English Literature and Language, Kyungbook National University

Academic appointments

Associate Professor and Ph.D Coordinator, Hospitality and Tourism Management, University of Massachusetts Amherst, Jan. 2009 – Aug. 2015

Associate / Assistant Professor, Hotel, Restaurant, and Institution Management, Iowa State University, Aug. 1999-Dec. 2008
Assistant Professor, Hospitality Management, University of Mississippi, Aug. 1998 – May 1999

Miyoung Jeong, Ph.D., joined the School of Hotel, Restaurant and Tourism Management (HRTM) at the University of South Carolina in August, 2015, as an associate professor. Prior to coming to the School of HRTM, she was on the faculty of the Hospitality and Tourism Management Department in the Isenberg School of Management at the University of Massachusetts Amherst where she served as a Ph.D. coordinator. For nine years, she also worked in the Hotel, Restaurant, and Institution Management Department at Iowa State University as an assistant / associate professor.

Her research work has been published in hospitality, tourism and general business journals and presented in various national / international conferences. Dr. Jeong also published book chapters and an edited book. During her academic career, she has won prestigious awards such as the W. Bradford Wiley Memorial Research Awards two times in 2008 and 1997, Best Article of the Year by International Journal of Hospitality Management in 2004, and numerous best paper awards at conferences. She has also won various competitive research grants from the U.S. Department of Agriculture, American Hotel and Lodging Educational Foundation, UNLV’s Caesars Hospitality Research Center, and other non-profit organizations.

Dr. Jeong has two children and loves to shop with her daughter. Her family is athletic and often participates in 5K runs.

Honors and awards

Best Paper of the 2015 Meeting Professionals International / World Education Congress. 2015.
Best paper of the 2010 Global Marketing Conference. 2010.
W. Bradford Wiley Memorial Best Research Paper of the Year Award. 2008 and 1997.
Best Article of the Year published in International Journal of Hospitality Management in 2003. 2004.
Best Paper of the Year at I-CHRIE. 2003 and 2000.

Research interests

Customer reviews
Social media
Mobile technology
Revenue management
Self-service technology
Website quality
Hospitality operation
Consumer online behavior


HRTM 564 -  Advanced Meeting Management

Hospitality Technology, Lodging Operations, Event Management

Recent publications

Jeong, M., and Lee, M. (Under revision). "Mobile devices and employee job performance: Should hotels allow employees to use them for their work?" Cornell Hospitality Quarterly.
Choi, C., Jeong, M., and Mattila, A.S. (Dec. 2014). "Revenue management in the context of movie theaters: Is it fair?" Journal of Revenue and Pricing Management. 

Lee, S., and Jeong, M. (2014). "Enhancing online brand experiences: An application of congruity theory." International Journal of Hospitality Management. 40, 49-58.

Lee, S., Manthiou, K., Jeong, M., Tang, L., and Chiang, L. (2014). Does my feeling matter? Roles of consumption emotion and its consequences at a festival." International Journal of Tourism Research.

Oh, H., Jeong, M., Lee. S., and Warnick, R. (2013). "Attitudinal and situational determinants of self-service technology use." Journal of Hospitality and Tourism Research.

Oh, H., Jeong, M., and Baloglu, S. (2013). "Tourists’ adoption of self-service technologies at resort hotels." Journal of Business Research, 66(6), 692-699.

Research grants

  • Developing a New Business Model for DMCs by Redesigning Their Value Propositions. Funded by Incentive Research Foundation ($30,336)
 Co-PI. April. 2014 – Dec. 2015.
  • SMARTs Mass School Meals Accountability Responsibility Training. Funded by U.S. Department of Agriculture. ($370,743), Co-PI. Sept. 2010 – Nov. 2012
  • High Tech vs. High Touch in Resort Operations: Implications for Customer
 Service and Satisfaction.
 Funded by Caesars Hospitality Research Center. University of Nevada, 
Las Vegas, NV. ($38,000), Co-PI. Jul. 2008 – May 2009.
  • Pop Up Retail's Acceptability as an Innovative Business Strategy and Enhancer 
of the Consumer Shopping Experience.
 Funded by International Council of Shopping Centers. ($14,549), Co-PI. May 2006 – Apr. 2007.
  • Strengthening Competitive Advantage of Rural Businesses with E-commerce and Experience Economy. 
Funded by Southern Rural Development Center. ($15,000), PI. May 2005 – Apr. 2006.
  • An Innovative Rural Entrepreneurship Model for Family and Consumer Sciences 
Funded by United States Department of Agriculture Cooperative State Research,
 Education, Extension Service: Higher Education Challenge Grant. ($100,000).
 Co-PI. Aug. 2004 – Aug. 2007.

Professional membership

International Council on Hotel, Restaurant, and Institutional Education (ICHRIE)

American Hotel & Lodging Association (AH&LA)
Meeting Professionals International (MPI)

Professional service

Co-editor of Journal of Hospitality & Tourism Education