Check out the profile pages on our faculty and staff directory to see more of the great research being done at the College of Hospitality, Retail and Sport Management.
Published Work Highlights Since 2017
Bold = USC faculty
* = Current or former student
| Year | Author | Title, Publication, DOI |
|---|---|---|
| 2022 | Corr, C., Atwater, C., & Southall, R. M. | Barriers to advancement: The value of black coaches as recruiters in SEC football, Journal of Issues in Intercollegiate Athletics |
| 2022 | Li, D., & Watanabe, N. M. | Effects of Super Bowl advertising on online brand search: Ten years of insights from 2011 to 2020, International Journal of Sports Marketing and Sponsorship, 10.1108/ijsms-07-2021-0151 |
| 2022 | Watanabe, N. M., Xue, H., Newman, J. I., & Yan, G. | The attention economy and esports: An econometric analysis of twitch viewership, Journal of Sport Management, 10.1123/jsm.2020-0383 |
| 2022 | Gong, H., Watanabe, N. M., Soebbing, B. P., Brown, M. T., & Nagel, M. | Exploring tanking strategies in the NBA: An empirical analysis of resting healthy players, Sport Management Review, 10.1080/14413523.2021.1970972 |
| 2022 | Swanson, S., Todd, S., Inoue, Y., & Peachey, J. W. | Leading for multidimensional sport employee well-being: The role of servant leadership and teamwork, Sport Management Review, 10.1080/14413523.2021.2014225 |
| 2022 | Newman, J. I., Xue, H., Watanabe, N. M., Yan, G., & McLeod, C. M. | Gaming gone viral: An analysis of the emerging esports narrative economy, Communication & Sport, 10.1177/2167479520961036 |
| 2022 | Bernthal, M. J., Ballouli, K., & Nugent, N. | Toward a better understanding of parent versus local team branding in Minor League Baseball, Sport Marketing Quarterly, 10.32731/SMQ.311.0322.01 |
| 2022 | Marquez, A., Cianfrone, B. A., & Shapiro, S. L. | All-inclusive v. partitioned pricing in sports: The effects of pricing format on ticket purchasers’ response, Sport Marketing Quarterly, 10.32731/SMQ.311.0322.02 |
| 2021 | *Hwang, Y., & Ballouli, K. | Developing and validating a venue stimuli-local image fit scale, Sport Marketing Quarterly, 10.32731/SMQ.304.1221.04 |
| 2021 | *Gong, H., Watanabe, N. M., Soebbing, B. P., Brown, M. T., & Nagel, M. S. | Do consumer perceptions of tanking impact attendance at National Basketball Association games? A sentiment analysis approach, Journal of Sport Management, 10.1123/jsm.2020-0274 |
| 2021 | McKelvey, S., Grady, J., & Moorman, A. M. | Ambush marketing and Rule 40 for Tokyo 2020: A shifting landscape for Olympic athletes and their sponsors, Journal of Legal Aspects of Sport, 10.18060/24921 |
| 2021 | Morehead, C. A., Shapiro, S. L., Reams, L., McEvoy, C. D., & Madden, T. M. | A qualitative exploration of ticket-pricing decisions in intercollegiate athletics, Journal of Issues in Intercollegiate Athletics |
| 2021 | Newman, J. I., Xue, H., Chen, R., Chen, Y., & Watanabe, N. M. | Football and cultural citizenship in China: A study in three embodiments, Sport in Society, 10.1080/17430437.2021.1965125 |
| 2021 | Newman, J. I.,Yan, G., Xue, H., & Watanabe, N. | To live, play, and die in Tianjin: A research assemblage about China’s footballing biopolitics, Sociology of Sport Journal, 10.1123/ssj.2020-0081 |
| 2021 | Shapiro, S. L., Schulte, A., Popp, N., & Bates, B. | An examination of secondary ticket market pricing trends and determinants at the NCAA football bowl subdivision level, Journal of issues in Intercollegiate Athletics |
| 2021 | Watanabe, N. M., Shapiro, S., & Drayer, J. | Big data and analytics in sport management, Journal of Sport Management, 10.1123/jsm.2021-0067 |
| 2021 | *Won, M., & Shapiro, S. L. | An examination of partitioned pricing and the influence of culture and familiarity on sport consumer behavior, Sport Marketing Quarterly, 10.32731/SMQ.303.0921.01 |
| 2021 | *Won, M., & Shapiro, S. L. | Analysis of price bundling and framing: The impact of availability and discount messaging, Sport, Business, and Management: An International Journal, 10.1108/SBM-09-2020-0093 |
| 2021 | Yan, G., Pegoraro, A., & Watanabe, N. M. | Examining IRA bots in the NFL anthem protest: Political agendas and practices of digital gatekeeping, Communication & Sport, 10.1177/2167479519849114 |
| 2020 | Gao, F., Heere, B., Todd, S. Y., & Mihalik, B. | The initial intentions for social leveraging of a mega sport event among stakeholders of a newly formed interorganizational relationship, Journal of Sport Management, 10.1123/jsm.2018-0026 |
| 2020 | McCullough, B. P., Orr, M., & Watanabe, N. M. | The imperative next step to sustainability assessment in sport, Journal of Sport Management, 10.1123/jsm.2019-0254 |
| 2020 | Shapiro, S. L., Drayer, J., & Dwyer, B. | An examination of consumer reactance to daily fantasy sport and sport gambling regulatory restrictions, Sport Management Review, 10.1016/j.smr.2020.02.006 |
| 2020 | Popp, N., Simmons, J., Shapiro, S. L., Greenwell, T. C., & McEvoy, C. D. | An analysis of attributes impacting consumer online sport ticket purchases in a dual-market environment, Sport Marketing Quarterly, 10.32731/SMQ.293.092020.02 |
| 2020 | Corr, C., Southall, R. M., & Nagel, M. S. | Southeastern Conference recruiting and the maintenance of Power-5 college sport, Journal of Issues in Intercollegiate Athletics |
| 2019 | Drayer, J., Dwyer, B., & Shapiro, S. L. | Fantasy millionaires: Identifying at-risk consumers based on motivation, Journal of Sport Management, 10.1123/jsm.2018-0164 |
Showing 1 to 25 of 76 entries