Education

Ph.D., Florida State University
M.S., Old Dominion University
B.S., Minnesota State University Moorhead

Background

A native of North Dakota, Haylee Uecker Mercado received her bachelor's degree in elementary education and coaching from Minnesota State University Moorhead, her Master of Science in sport management from Old Dominion University and Ph.D. from Florida State University. Prior to getting her Ph.D., Mercado worked for the athletic department at Old Dominion University as the director of promotions during the construction and opening of the Ted Constant Convocation Center, during which time she was a finalist for Employee of the Year.

Mercado teaches undergraduate courses in sport event management, sport facility management, managing part-time employees and facility operations. Her research interests and activities lie in the areas of facility sustainability (design, Green practices, and corporate social responsibility) and on the Hispanic or Latino culture; in particular, marketing of sport to the various Hispanic subcultures based on both generation and acculturation levels. This includes socialization into and through sport, motives for attending sporting events, sport values, and levels of sport and team attachment. Mercado's research has been presented at conferences including the Sport Marketing Association, IAVM and NASSM, and EASM. In 2009, Haylee was the only academic named to the IAAM Sustainability Committee. In 2015, she was named Dean Harry Varney Teacher of the Year.

---

In the Media

Expand all

2020

SC State Fair to become drive-thru event for 2020 for coronavirus safety: Post & Courier

Research Interests

• Facility sustainability (design, Green practices and corporate social responsibility)
• Hispanic marketing

Selected Research Publications

Walker, M. B., & Mercado, H. U. (2015). Environmentally responsible value orientations: Perspectives from public assembly facility managers. Corporate Social Responsibility & Environmental Management, 23(5), 271-282. https://doi.org/10.1002/csr.1372

Walker, M. B., & Mercado, H. U. (2015). The resource-worthiness of environmental responsibility: A resource-based perspective. Corporate Social Responsibility & Environmental Management, 22(4), 208-221. https://doi.org/10.1002/csr.1339

Sirakaya-Turk, E., Baloglu, S., & Mercado, H. U. (2014). The efficacy of sustainability values in predicting travelers' choices for sustainable hospitality businesses. Cornell Hospitality Quarterly, 55(1), 115-126. https://doi.org/10.1177/1938965513499822

Mercado, H. U., & Grady, J. (2012). The ongoing fight for the Fighting Sioux. Sport Marketing Quarterly, 21(2), 115-118.

Mercado, H. U., & Walker, M. (2012). The value of environmental social responsibility to facility managers: Revealing the perceptions and motives for adopting ESR. Journal of Business Ethics, 110(3), 269-283. https://doi.org/10.1007/s10551-011-1153-x

Teaching

• SPTE 110 – Sport and Entertainment in American Life
• SPTE 435 – Facility Management
• SPTE 444 – Event Management
• SPTE 590 – Managing Part-time Employees
• SPTE 780 – Facility Operations and Procedures

Professional Affiliations

• North American Society for Sport Management
• International Association of Venue Managers