The University of South Carolina's Bachelor of Science in Retailing is different from other retail programs across the nation in that it offers two distinct areas of focus — retail management, and fashion merchandising and digital innovations. Both prepare students with specialized knowledge and experience supported by a strong business foundation with classes such as accounting, economics, business law, communications and computer applications.
Retail management presents a broad scope of product sales and customer service, including everything from e-commerce to sales strategy in a limitless variety of categories. Fashion merchandising and digital innovations, on the other hand, is dedicated to helping students gain a focused understanding of the business of fashion — from Fashion Product Analysis (RETL 368), to Visual Merchandising (RETL 365), to Fashion and the Law (RETL 530).
The required minimum of 120 credit hours includes a strong business focus, two career-related work experiences and a wide variety of course options so students can customize their degree to match their career goals.
Sample course overview:
- Freshman seminar
- Principles of fashion merchandising
- Principals of retailing
- Public speaking
- Math/statistics or computer science
- Computer applications in business
- Business law
- Business communications
- Professional development seminar
- Retailing practicum experience
- Retail management or fashion merchandising electives
- Personnel organization and supervision
- Loss prevention
- Marketing / services marketing
- Retail branding strategies
- Retail buying
- Retail promotion
- Retailing internship experience
- Sales strategies
- Contemporary trends in fashion
- Fashion product analysis
- Merchandise management strategies
- Multinational retailing
- Retail management strategies
- Retail shopper analysis
- Retail management electives
- Small business organization and operation
- Visual merchandising / store design
For more details about the degree requirements and curriculum for the Retailing, B.S., please visit the academic bulletin.
Every retailing major graduates with at least two career-related work experiences on their resume. The college provides dedicated internship directors, experienced faculty and a director of corporate engagement to help students get the most out of opportunities to work with companies like Under Armour, Ralph Lauren, Belk, Amazon, Target, Zappos and more. Our alumni work all around the world in every sector of retail, in big-name companies and businesses they started from scratch.
Here are just a few examples of the high-growth career paths for retailing alumni: apparel manufacturer, buyer, consumer analyst, corporate trainer, customer relationship manager, digital merchandiser, e-commerce manager, financial planner, logistics manager, loss prevention specialist, marketing manager, merchandiser, omnichannel strategist, product designer, retail manager, retail planner, sales manager, retail entrepreneur, stylist, supply chain manager, visual merchandiser, and wholesaler.
Learn from experience
Above: Students at the NYFW Collegiate Experience
Teaching becomes powerful when students see lessons brought to life through real-world experiences. That’s why hands-on learning is a hallmark of our degree programs. Go beyond the classroom with behind-the-scenes field trips, exclusive work opportunities, study abroad courses and opportunities to attend national industry conferences and the biggest events in fashion.
Make new friends and career connections by getting involved in one of the many student organizations on campus. Live and learn with classmates who share your career interests by joining the Women in Retailing living and learning community. Join USC Fashion Board and host a runway event. Or, join the student chapter of the National Retail Federation to enrich your professional development. The opportunities are endless and we're here to help you make the most of your college experience.