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College of Hospitality, Retail and Sport Management


Faculty and Staff

Marianne C. Bickle, Ph.D.

Title: Full Professor / Director of Interdisciplinary Studies (B.A.I.S.) and Online Learning
Department: Department of Retailing / Interdisciplinary Studies
College of Hospitality, Retail and Sport Management
E-mail: bickle@hrsm.sc.edu
Phone: 803-777-3805
Fax: 803-777-4357
Office:

Carolina Coliseum Room 1007

Resources: Curriculum vitae
Marianne C. Bickle

Background

Ph.D., Michigan State University, East Lansing, MI
M.A., Michigan State University, East Lansing, MI
B.S., Michigan State University, East Lansing, MI

Marianne Bickle is the director of the B.A.I.S. and director of online learning for the College of Hospitality, Retail and Sport Management. Her passion and expertise in online learning are the driving forces behind her goal to assist students in earning their bachelor’s degree. In addition to teaching online, Marianne conducts research in the area of online learning, consumer satisfaction, and retail sales. She has secured in excess of $8.5 million in funding from Federal research grants, industry research grants, private donations, gifts-in-kind and training grants.  

Dr. Bickle is the president for the International Textile and Apparel Association (ITAA), the largest association for retailing, textile and apparel design academics throughout the world. She will be president for 2016-2017 and counselor for 2017-2018.

Prior to her tenure as director of B.A.I.S., Marianne served as department chair of Retailing. Under her leadership, the department was ranked second in North America in terms of scholarly research output.

Honors and awards

  • 2009 Outstanding Reviewer Award for work on International Journal of Culture, Tourism and Hospitality Research. Presentation of the award was from Emerald LiteratiNetwork
  • 2007 Outstanding Service Learning Award, Commission on Higher Education, Columbia, SC
  • Certificate of Appreciation for Service-Learning Efforts, University of South Carolina, Columbia, SC
  • Jack Cermack Outstanding Advising Award. College of Applied Human Sciences, Colorado State University, Fort Collins, CO
  • Outstanding Service for Diversity. College of Applied Human Sciences, Colorado State University, Fort Collins, CO; and
  • Emerging Leader of the College of Human Ecology. Michigan State University. College's Centennial Celebration, East Lansing, MI
  • Lifetime Manchester Who' Who Among Executives and Professionals, New York, NY (2003)
  • Fellowship from the Direct Marketing Institute for Professors. The Direct Marketing Educational Foundation Inc., New York, NY (1998)
  • Outstanding Service for Diversity. College of Applied Human Sciences, Colorado State University, Fort Collins, CO (1997)
  • Emerging Leader of the College of Human Ecology. Michigan State University. College's Centennial Celebration, East Lansing, MI (1996)
  • Who's Who in the West. New York, NY (1991)
  • Sigma Xi Honor Society (1990)

Research

  • Cross-channel shopping behavior
  • E-commerce
  • Student matriculation
  • Online learning

Teaching

RETL 115 - Fashion Through the Ages: 300BC to 1800AD
RETL 116 - Fashion Through the Ages: 1800AD to the present
RETL 267 - The Changing Consumer Marketplace
RETL 268 - Principles of Fashion Merchandising
RETL 365 - Visual Merchandising and Store Design
RETL 369 - Retail Promotions
RETL 562 - Advanced Merchandising Management Strategies
RETL 600 - Fundamentals of Omni-Channel Retailing

Selected publications

Razalan, Danielle, M., Bickle, Marianne C., Park, Joohyung, and Brosdahl, Deborah (2017). "Local retailers’ perspectives on social responsibility.” International Journal of Retail and Distribution Management, 45(2), 1-17.

Bickle, M. C., Burnsed, K. A., and Edwards, K. L. (2015)." Are U.S. plus-size women satisfied with retail clothing store environments?" Journal of Consumer Satisfaction/Dissatisfaction and Complaining Behavior, 28, 45-60.

Burnsed, K. A. and Bickle, M. C. (2015). "A comparison of U.S. generational cohorts’ shopping mall behaviors and desired features." International Journal of Sales, Retailing and Marketing, 4(6), 18-30.

Bickle, M. C. (2012). "Satisfaction with corporate social responsibility efforts in the food industry: Chipolte, Clif Bar, McDonald’s and Yale University." Consumer Satisfaction/Dissatisfaction and complaining Behavior, available on CDROM. Conference held in La Verne, CA, June 20-24, 2012.

Hyllegard, K., Ogle, J., Rudd. N., Littrell, M., and Bickle, M. (2012, Fall). "Course development in socially responsible advertising and promotion: An interdisciplinary and stakeholder approach." Marketing Education Review, pp. 225-239.

Bickle, M. C. (2010). "Tobacco and alcohol companies’ efforts to respond to dissatisfied consumers: Examination of corporate social responsibility." Consumer Satisfaction/Dissatisfaction and Complaining Behavior full paper conference proceedings. Available on CDROM. Conference held in Oak Park, IL June 15-18, 2010.

Bickle, M. C. and Harrill, R. (2010) "Avoiding cultural misconceptions during globalization of tourism." International Journal of Culture, Tourism and Hospitality Research, (4)4: 283-286.

Wang, S., Bickle, M. C., and Harrill, R. (2010). "Residents’ attitudes toward tourism development in Shandong, China." International Journal of Culture, Tourism and Hospitality Research, (4)4: 327-339.

Bickle, M. C., Papas, L., Sanders, E., and Mallette, D. (2008). "High school teachers’ complaining behavior toward gothic and punk clothing and appearance." Consumer Satisfaction/Dissatisfaction and Complaining Behavior full paper conference  proceedings. Available on CDROM. Conference held in Las Vegas, NV June 12-15, 2008.

Bickle, M. C., Buccine, R., Makela, C. J., and Mallette, D. (2006). "Retail channel choice behavior: Examination of consumers’ uniqueness." The International Review of Retail, Distribution and Consumer Research. 16(3), 317-331.

Selected grants and projects

Bickle, M.C. and Burnsed, K.A. (2016). Coach I.M. Ibrahim’s The Tiger Sports Shop: Analysis of Inventory Management and Training Management. The Tiger Sports Shop provided $10,151 to complete an inventory management and training management system.

Bickle, M.C. (2009). $830 College of HRSM internal grant. Funds used to support travel costs associated with visit to the American InterContinental University.

Bickle, M.C. and Kellet, C. (2008). $50,000 gift from Keith Bregelt in support of the Department of Retailing lecture series and internship program.

Bickle, M. C. (2008). $240,000 grant renewal from the Prosper Foundation and BIGresearch LLC. BIGresearch's Simultaneous Media Usage Study knowledgebase and Consumer Intentions and Actions Survey. Software databases used for writing white papers, research briefs, seminars, and demonstrations

Bickle, M. (2008). $5,000 from Target Campus Grant Program. Funds used to support scholarships for students enrolled in the Department of Retailing.

Bickle, M. (2007). $1,005,000 gift in software and maintenance from JDA Software Inc. Software included 30 Space Planning Plus by Intactix licenses, 30 Floor Planning Plus by Intactix sites, and 60 Efficient Item Assortment by Intactix sites.

Bickle, M. (2007). $2,000 from Target Campus Grant Program. Funds used to support the Department of Retailing Executive Speaker Series.

Bickle, M. C. and Moody, M. (2007). $10,000 grant from the Piggly Wiggly Community Pride Fund of Coastal Community Foundation. Funds support undergraduate education.

Bickle, M. C. (2007). $240,000 grant renewal from the Prosper Foundation and BIGresearch LLC. BIGresearch's Simultaneous Media Usage Study knowledgebase and Consumer Intentions and Actions Survey. Software databases used for writing white papers, research briefs, seminars, and demonstrations.

Bickle, M. (2006). $3,910 gift from Sherwin-Williams Company. Gift includes paint and wallpaper to refurbish Department's new location.

Bickle, M. (2006). $5,000 from Target Campus Grant Program. Funds used to support the Department of Retailing Executive Speaker Series.

Bickle, M. (2006). $5,000 from Macy's Central, Atlanta GA. Funds used to support undergraduate scholarships in the Department of Retailing at the University of South Carolina.

Bickle, M. (2006). $1,804,500 gift in software and maintenance from JDA Software Inc. Software included 30 Space Planning Plus by Intactix licenses, 30 Floor Planning Plus by Intactix sites, and 60 Efficient Item Assortment by Intactix sites for three years.

Littrell, M., Hyllegard, K., Ogle, J., Bickle, M. C., Buell, J., and Rudd, N. (2006). $448,504 from United States Department of Agriculture (USDA) Challenge Grant. "Socially Responsible Advertising and Promotion of Food, Fiber and Related Products: Developing an Integrated Set of Undergraduate Courses." The collaborative project includes three institutions: Colorado State University, University of South Carolina, and The Ohio State University.

Bickle, M. C., and Berry, C. D. (2006). $10,000 grant from Piggly-Wiggly of Carolina. Funds used for undergraduate scholarships in the Department of Retailing at the University of South Carolina.

Bickle, M. C. (2006). $240,000 grant from the Prosper Foundation and BIGresearch LLC. BIGresearch's Simultaneous Media Usage Study knowledgebase and the Consumer Intentions and Actions Survey. The software databases used for writing white papers, research briefs, reports, seminars, and in-class demonstrations.

Bickle, M. C. (2005). $1,000 grant from Target Corporation. Funds used for two $500 undergraduate scholarships in the Department of Retailing at the University of South Carolina.

Bickle, M. C. (2005). $1,500 grant from Target Corporation. Funds used to purchase a laptop computer for faculty use.

Books

Bickle, M. (2012). The Changing American Consumer. Worthington, OH: Proper Business Development Corporation.

Bickle, M. C. (2010). Fashion Marketing: Theory, Principles, Practices. New York, NY: Fairchild Books. 

Professional affiliations

  • International Textile and Apparel Association: Board Member
  • Journal of Consumer Satisfaction/Dissatisfaction and Complaining Behavior: Editorial Board Member
  • International Journal of Culture, Tourism, and Hospitality Research: Associate Editor
  • Journal of Theory and Marketing Practice: Reviewer
  • Clothing and Textiles Research Journal: Reviewer

Consulting experiences

  • Women's Better Business Bureau
  • Habitat for Humanity Restore