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College of Hospitality, Retail and Sport Management

Degree Programs

Sport and Entertainment Management, B.S.

The business-focused curriculum for the B.S. in Sport and Entertainment Management includes accounting, marketing, economics, finance, and industry-specific courses in venue, entertainment and sport management to prepare students to lead the "business behind the business."

From world-renowned scholars to former presidents of NFL, NBA and NHL teams, the University of South Carolina's Department of Sport and Entertainment Management gives students the opportunity to learn from the best. 

With topics ranging from big data to venue operations, students can select from a comprehensive list of electives to tailor their degree to their career interests. For example, if a student wants to focus on the entertainment industry, the could take the Live Entertainment Tour Management (SPTE 303) elective. Or if a focus on sport is preferred, our NCAA Compliance (SPTE 315) elective could be a great fit.

All students complete two work experiences — an internship and a practicum — as part of their degree. These real-world experiences expose student to industry connections and provide resume building opportunities to prepare them for leadership roles after graduation.

Curriculum design

127 credit hours including:

  • 36 hours credits in the SPTE major, including internships
  • 34 hours of foundational, management-focused courses
  • 31-43 hours of Carolina Core

Sample Course Overview

Public Speaking
Introduction to Sport
Introduction to Live Entertainment

Computer Applications in Business
Introduction to Event and Venue Management
Fine Art or Literature
Principles of Marketing
Principles of Management
Business Law
Business Communication

Personnel Organization and Supervision
Professional Development Seminar
Sport and Entertainment Marketing
Foreign Language or Free Elective
Sport Elective
Social Science
Sport and Entertainment Business and Finance

Sport and Entertainment Event Management
Sport Electives

For more details about the degree requirements and curriculum for the Sport and Entertainment Management, B.S., please visit the academic bulletin.


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