The University of South Carolina's master's degree in sport and entertainment management is again being recognized as one of the best graduate degree programs in the world — ranked No. 5 in the U.S. and No. 6 globally in the newly released 2024 SportBusiness Postgraduate Course Rankings. The MSEM program continues to grow, attracting top students who go on to tremendously successful careers.
South Carolina’s program stands out from the crowd thanks in large part to an outstanding faculty with years of top-level experience in the sport, entertainment and venue industries. The lineup includes two former franchise presidents as well as successful marketers, venue managers, promoters, lawyers, agents and world-renowned scholars.
The program prepares students for leadership careers in sport, entertainment and venue management with specialized training in management and leadership skills, constant networking opportunities with current industry leaders and hands-on career experience.
Students have the chance to participate in classes found nowhere else, like the From the Desk of the President course co-taught by Danny Morrison, Susan O'Malley and Bill Sutton. New this semester is the Professional Development with Oak View Group class, a partnership with the global leader in live experience venue development and management.
The program also offers two combination degrees, giving students the option to earn a Master of Sport and Entertainment Management and an MBA or Master of Science in Business Analytics from South Carolina’s top-ranked Darla Moore School of Business program in just two years.
We are honored to be recognized as the No. 6 program in the world by SportBusiness. This ranking reflects the hard work by dedicated faculty and staff in the Department of Sport and Entertainment Management, who work tirelessly to provide students with an innovative, collaborative, and rewarding educational experience. Through industry partnerships, experiential learning initiatives, and professional development opportunities, students are provided with a world-class education that prepares them for fulfilling careers in the sport and entertainment industry.
The SportBusiness Postgraduate Course Rankings are based on surveys, completed by course leaders and alumni. Points are awarded based on factors including quality of faculty, alumni and industry networks, job success and support, and diversity, equity and inclusion.
South Carolina’s Department of Sport and Entertainment Management was the first program of its kind and offers bachelor’s degrees, Ph.D. degrees and certificate programs in addition to its top-ranked master’s program.
The Department of Sport and Entertainment Management is home to the College Sport Research Institute, Center for Advancement of Sport and Entertainment Management and the SEVT and CSRI industry conferences.