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College of Hospitality, Retail and Sport Management

Areas of Study

Sport and Entertainment Management

The University of South Carolina’s Department of Sport and Entertainment Management is a world leader in providing top-ranked degree programs and innovative research across sport, entertainment and venue management. It is the first and largest program of its kind in the nation.

South Carolina’s Department of Sport and Entertainment Management unites theory and practice at the highest level with an award-winning roster of exceptional faculty. Faculty who’ve served as presidents of NFL, NHL and NBA teams — who’ve sold out arenas and managed headliner tours. Their industry expertise brings unprecedented value in the classroom and is matched only by the scholarship of the department’s impactful research.

The program is recognized as No. 1 in the nation in sport sciences and management. 

Degree Programs

The Department of Sport and Entertainment Management offers an undergraduate degree, master’s degree and doctoral degree program.

Real-world Experience

Providing students with unique opportunities to connect with top employers and gain real-world experience gives them a competitive career edge. Our students learn about the business of NASCAR at the track with racing executives. They build their resumes working at events like PGA championships, the Kentucky Derby, March Madness and Disney on Ice. They engage with an exclusive lineup of guest lecturers, including industry professionals from the Carolina Panthers, Feld Entertainment, Contemporary Services Corporation, LiveNation, the SEC, ESPN and more.

Career Success

Below are a few examples of the rewarding career paths our alumni succeed in:

Booking, college athletics, concert promotion, entertainment media, eSports, facility operations, festival operations, live event promotion, marketing and promotions, sales and sponsorship, venue management, public relations, sports media, team logistics, tournament management, scheduling and promotion  management, special events, talent agent, and tour management. 

Undergraduate Internship Requirements

Two work experiences are required as part of your degree program — one that will occur during or after your sophomore year, and the second at the end of your academic career. Although you will learn and apply networking skills constantly throughout your Sport and Entertainment Management experience, the internship and practicum experiences afford you an opportunity to apply them for extended periods in challenging, real world settings. 

Challenge the conventional. Create the exceptional. No Limits.