Daniela B. Friedman, MSc, Ph.D.

SC-CPCRN III Principal Investigator
Professor and Chair, Health Promotion, Education, and Behavior
Co-Director, Office for the Study of Aging
Core Faculty, Cancer Prevention and Control Program
Affiliate Faculty, USC Prevention Research Center
dbfriedman@sc.edu

Dr. Friedman is Professor and Department Chair in the Department of Health Promotion, Education, and Behavior and core faculty in the Cancer Prevention and Control Program. She is also an affiliate of the Prevention Research Center and co-director of the Office for the Study of Aging at the University of South Carolina. Dr. Friedman’s graduate degrees are in health studies and gerontology with specialty training in health and cancer communication. Friedman’s community- and stakeholder-engaged research is focused on health and cancer communication with diverse older adults. Specifically, she evaluates how communities’ access, understand, and use disease risk and prevention information, and examines the use of innovative strategies to promote the dissemination and implementation of evidence-based, language appropriate, and culturally relevant messages and programs. She has served as Principal Investigator of SC-CPCRN I and II and served as co-lead of the national CPCRN FQHC workgroup. Dr. Friedman is also a PI on the National Institute on Aging-funded Carolina Center on Alzheimer’s Disease and Minority Research. She involves students on all of her research project teams.