Majors in the Business Area of Interest prepare students for careers that involve business to business, business to customer, and intra-business interaction. In these degree programs, students learn the fundamentals of commerce, economics, and management and opt for courses of study that focus on specific industries, global markets, business forecasting and modeling, customer interaction, or entrepreneurial endeavors. Business Area of Interest curriculums enable students to pursue careers not only in the private sector, but also government, non-profits, and education. To learn which majors in this Area of Interest have a more prescriptive, more flexible, or moderate curriculum structure check out the Business Major Orbit below.
Major programs in italics fall into more than one Area of Interest.
The Accounting major provides students with a stolid technical education to become a successful accounting profession and develop the ability to analyze and solve fiscal problems.
The Advertising degree allows students to tailor their education plan to match their career goals, choosing from dozens of specialized classes to spark their imagination.
The Business Economics major within the Darla Moore School of Business allows students to explore how societies use resources to satisfy wants and needs, as well as think about business from a theoretical, big-picture perspective.
The Computer Information Systems major includes curriculum on programming, software development, and practical business mathematics, and requires a Business Information Management minor.
The Economics, BA major within the College of Arts & Sciences allows students a similar track within Darla Moore but requires more courses within the liberal arts college.
The Economics, BS major within the College of Arts & Sciences allows students a similar track within Darla Moore but requires more courses within the liberal arts college.
The Finance degree within the Darla Moore School of Business assists students with analyzing data, make high-stakes decisions, and develop the skills needed for financial success.
The Hospitality Management major prepares students for global careers that blend business management, innovation, and a passion for delivering exceptional customer experiences.
The Information Science major’s curriculum includes coursework on the generation, organization, storage, transmission, use, and dissemination of data and data sets in the professional world.
The Integrated Information Technology major prepares students to design, implement, improve, manage, and offer end-user support and training on information systems, database systems, information networks, websites, and large-scale computing projects.
The International Business degree within the Darla Moore School of Business offers depth and breadth in advancing students’ understanding of the opportunities and risks in business globally.
The Management degree within the Darla Moore School of Business is a broad-based degree in business education that focuses on entrepreneurship, strategic management, human resources, business ethics and organizational behavior. This degree offers two concentration of Human Resources and Organizational Leadership or Entrepreneurship.
The Marketing degree within the Darla Moore School of Business focuses on the process of planning and executing development, distributions, and the promotion of services, products, and ideas.
The Music Industry Studies major prepares students to work in the music industry by combining courses in recording technology and live event production from the School of Music with business management courses from Darla Moore School of Business.
The Operations and Supply Chain major within the Darla Moore School of Business explores the analytical use of information in business management and analyzing problems to find creative and practical solutions.
The Real Estate major within the Darla Moore School of Business involves the study of concepts, principles and methodologies used in real estate analysis and decision-making.
The Retailing degree has two concentrations in Retail Management and Fashion Merchandising and Digital Innovations. These paths prepare students with specialized knowledge and experience supported by strong business foundation and a broad range of business classes.
The Risk Management and Insurance major within the Darla Moore School of Business focuses on developing decision-making skills and providing an understanding of risk transfer markets.
The Sport and Entertainment Management major provides innovative research and unites theory and practice across sport, entertainment, and venue management.
The Tourism Management major empowers students to thrive in a global industry that connects cultures, inspires adventure, changes lives, and drives economies.
The Visual Communications curriculum offers students the chance to find their passion and be a smarter, better-prepared visual journalist.