students working a football game at Williams-Brice stadium

Sport and Entertainment Management

We were the first major university to create a separate department for the study of sport and entertainment management in a business curriculum. As a national leader, we continue to offer innovative academic programs to prepare you for your role in this exciting field.

What to Expect

Our challenging coursework will provide you a thorough grounding in the economics, accounting, finance and marketing aspects of the sport and entertainment industries.

Two required internships in your chosen field will allow you to enter the industry with exceptional knowledge and professional preparation. Our strong alumni network will give you the opportunity to interact with industry professionals on a regular basis and provide the support you need to confidently assume leadership positions. You also can expand your educational experience by attending conferences, participating in industry events and taking advantage of opportunities for study abroad.


Undergraduate Degree

B B.S. in Sport and Entertainment Management

Our Sport and Entertainment Management Department is the largest undergraduate program in the country. Here are a few of the types of courses that you may expect as a sport and entertainment management major:

  • Computer Applications in Sport and Entertainment Management
  • Sport and Entertainment Marketing
  • Sport and Entertainment Business and Finance
  • Sport and Entertainment Event Management
  • Sport and Entertainment in American Life
  • Sport and the Law

Some additional unique and interesting courses offered by the major include:

  • The Business of NASCAR
  • Artist Management and Representation
  • NCAA Compliance
  • Promoting Live Entertainment Events
  • College Sports
  • Contracts and Negotiations
  • Internship in Sport and Entertainment Management

Apply for Undergraduate Admission

Our Office of Undergraduate Admissions provides the most current information on the application process so you can check the requirements based on your current status and find university scholarships.


Graduate Degrees

The sport and entertainment management department in the College of Hospitality, Retail and Sport Management offers a master's and Ph.D. in sport and entertainment management.

Graduate Director: Stephen Shapiro, 803-777-0783,
Program Contact: Deanna Risher, 803-777-2053,

Application information for this degree is available through The Graduate School.

Program Director: Khalid Ballouli, 803-777-2560,
Program Contact: Deanna Risher, 803-777-2053,

Application information for this degree is available through The Graduate School.

Explore Our Graduate School 

The Graduate School administers the application process for all of the university's doctoral, master’s, certificate and dual degree programs. Take a look at what you will need to do before you apply.