One of the largest four-year programs of its kind in the nation, this degree prepares students to succeed in the largest private job sector in the country.
Students are prepared for careers in a wide range of business-to-business and business-to-consumer sectors, such as consumer products, apparel, banking, real estate, health care and ecommerce. The curriculum incorporates courses on the latest industry technology to prepare graduates with in-demand experience and knowledge.
Learn by Experience
Build your resume before graduation with at least two career experiences that provide valuable workplace knowledge.
Enjoy experiential learning in Gamecock iHub, USC’s Apple Authorized Campus Store, managed by the Department of Retailing.
Earn industry certifications in loss prevention, category management, website development and leading tech applications.
What You’ll Study
The degree combines a strong foundation in business fundamentals with a specialized curriculum in sales, ecommerce, customer relationship management, product marketing, retail technology and more. Experiential learning includes Gamecock iHub, USC’s Apple Authorized Campus Store, which is managed by Department of Retailing faculty members and students.
Gain the professional and personal intelligence it takes to have a successful career.
Providing assistance and support to customers to ensure satisfaction with a product or service
Selling products or services by identifying and meeting customer needs and building relationships
Directing and overseeing the activities and resources to achieve specific goals
International and Domestic Business
Building relationships and conducting transactions across borders
Conducting online buying and selling, managing transactions and delivering products or services through digital platforms
Recording, classifying and summarizing financial transactions to provide insight into financial health
Using your degree
Make your college experience the foundation for a successful future.
Learn how alumni use degrees with outcome data from Gamecock GradStats, a service of the University of South Carolina Career Center.
- Sales Manager
- Store Manager
- Retail Entrepreneur
- Product Manager
- Retail Strategist
- Ecommerce Manager
Average Alumni Salary
Five to 10 years after graduation without additional education $71,701
- Product Marketing
- Consumer Analysis
Employers of Alumni
- Lowe's Companies, Inc.