Marketing majors enjoy problem-solving, are insightful and data-driven decision-makers and have strong interpersonal skills. Marketers are often the key stakeholders in driving sales and profits.
Marketing is the process of planning and executing the development, pricing, distribution and promotion of services, products and ideas. As a marketing major, you will study the economic, cultural, demographic and social factors that influence the demand for products and services and be able to use this information to succeed.
Benefit from a department that constantly refines its courses to better equip its students for great careers.
Marketing Scholars Program
Study in a program that brings together the best and brightest marketing students to work with partner companies on real projects.
Join our American Marketing Association chapter, which is very active with monthly meetings, guest speakers, real-world projects and more.
What You’ll Study
You'll earn a top-notch degree that begins with a broad, rigorous background in the liberal arts and a variety of business topics before diving into your major courses, focusing on marketing and how it applies to business insights and research to create successful ventures. Upon graduation, you'll be ready to start a career or postgraduate study.
Gain the professional and personal intelligence it takes to have a successful career.
PR and Media Relations
Building and maintaining relationships with the media and public to enhance reputation or visibility
Creating clear and effective written communication for business purposes
Exchanging information and ideas through speaking, writing or other means of expression
Communicating and interacting effectively in a variety of social and professional situations
Building relationships and making connections with others to advance personal or professional goals
Attention to Detail
Being meticulous and thorough in all aspects of a task or project
Using your degree
Make your college experience the foundation for a successful future.
Learn how alumni use degrees with outcome data from Gamecock GradStats, a service of the University of South Carolina Career Center.
- Market Research
- Business Analytics
- Brand and Product Management
- Digital and Social Media Marketing
- Sales Management and Personal Selling
- Retail Management
Job Titles of Alumni
- Account Executive
- Account Manager
- Sales Representative
- Real Estate Agent
- Project Manager
- Social Media Manager
Average Alumni Salary
Five to 10 years after graduation without additional education $73,465
Employers of Alumni
- Wells Fargo
- Ferguson Enterprises
- Bank of America
- University of South Carolina