This flexible online master's degree was designed for both seasoned professionals and recent graduates who want to use data analytics and digital storytelling to reach their strategic communication goals.
Choose this program if you want to enhance your understanding of data analytics and information-gathering techniques for strategic communication while taking advantage of a 100 percent online format that combines the degree you desire with the flexibility you need.
100 Percent Online
Take advantage of the flexibility of pursuing a graduate certificate that is offered 100 percent online.
Work closely with a faculty advisor to ensure you take elective courses appropriate to your areas of professional interest.
Prepare for a career field that will see a 28 percent increase in the number of jobs available by 2026: that's 11.5 million new jobs.
Your first 12 credits earn you a certificate, so you can pursue jobs and promotions while finishing the master’s degree.
What You’ll Study
We have combined the best courses from the School of Journalism and Mass Communications and the School of Information Science to create a robust master’s program. You'll earn 30 credit hours spread among seven core courses and three electives, including internship opportunities and a capstone course that involves working with real clients.
Gain the professional and personal intelligence it takes to have a successful career.
Examining and interpreting information to uncover insights and inform decision making
Connect with a targeted audience through stories backed by data to elevate a brand and building loyalty
Identifying, analyzing and resolving problems or challenges using creative and effective strategies
Organizing and maintaining data in a computer system, including storage, retrieval and security
Introducing new ideas, methods or products to improve performance or achieve a specific goal
Planning and Strategy
Developing and implementing a comprehensive and effective approach to achieve specific goals
Using your degree
Make your college experience the foundation for a successful future.
- Account Planner
- Account Manager
- Data Analyst
- Marketing Manager
- Marketing Specialist
- Health Care