Prepare for an exciting career in live event management or audio production in our music industry program, which was created in partnership with the prestigious Darla Moore School of Business.
Get a broad education in all aspects of the music industry plus a comprehensive liberal arts education. Take music training including group lessons, basic theory and popular music history. Music industry studies include hands-on learning with applied recording technology, live event production/management and basic business/economics courses.
Study all aspects of the music industry in preparation for employment in the industry or continuing your education.
Create a capstone project in your interest area to demonstrate understanding and serve as a portfolio.
Foster your creative learning, skill development and personal exploration through Spark: Music Leadership at Carolina.
Enjoy access to our excellent, state-of-the-art live music recording and editing facilities.
What You’ll Study
Gain an understanding of the music industry, and study the aesthetic properties of style and how it is shaped by artistic and cultural forces. Explore marketing, promotion, management and merchandising. Use data analysis to support business decision-making. Learn about consumer behavior, market research, publicity, international business practices and public relations.
Gain the professional and personal intelligence it takes to have a successful career.
Coordinating and managing all aspects of an event, including logistics, vendors and timelines
Exchanging information and ideas through speaking, writing or other means of expression
Attention to Detail
Being meticulous and thorough in all aspects of a task or project
Marketing and advertising an event to attract attendees and generate publicity
Inspiring and guiding others to achieve common goals and reach their full potential
Identifying opportunities and creating and launching new ventures
Using your degree
Make your college experience the foundation for a successful future.
- Live Events
- Software Development