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Advertising

Advertising majors have plenty of opportunities to put their creativity to use. Through our undergraduate curriculum, you will learn how to interact with clients while developing critical skills such as presentation expertise, strategic thinking, planning and research.

What to Expect

If you major in advertising, you can expect interactive courses with extensive writing assignments. You will also have the opportunity to earn academic credit by participating in supervised internships that will positively contribute to your overall educational experience.

As an advertising major, you can enter the American Advertising Federation National Student Competition, which challenges more than 100 AAF student teams in 15 districts nationwide. If you are selected for the team, you will earn six hours of academic credit plus the opportunity to compete with other schools in the region. Advertising majors can also participate in The Carolina Agency, a student-run advertising and public relations firm.

 

Undergraduate Degree

B B.A. in Journalism and Mass Communication (Advertising)

The School of Journalism and Mass Communications at the University of South Carolina, which houses the advertising program, is one of 113 programs approved by the Accrediting Council on Education in Journalism and Mass Communication.

The following courses fulfill some of the requirements for a Bachelor of Arts in Journalism and Mass Communications with a major in advertising:

  • Introductory Advertising and Public Relations
  • Media Planning
  • Creative Strategy
  • Research
  • Law and Ethics
  • Graphic Design
  • Advertising Campaigns

 

Apply for Undergraduate Admission

Our Office of Undergraduate Admissions provides the most current information on the application process so you can check the requirements based on your current status and find university scholarships.

 

Graduate Degrees

The School of Journalism and Mass Communications offers both a Master of Arts in Journalism and a Master of Mass Communication as well as a dual program with the School of Law. Students can also pursue a Ph.D. in Mass Communication.

Program Contact: George Fetner, 803-777-5067, fetnerg@email.sc.edu

Application information for this degree is available through The Graduate School. 

Program Contact: George Fetner, 803-777-5067, fetnerg@email.sc.edu

Application information for this degree is available through The Graduate School. 

Program Contact: George Fetner, 803-777-5067, fetnerg@email.sc.edu

Application information for this degree is available through The Graduate School. 

Through special arrangement, the university offers dual degree programs in certain areas to permit a student to work on two degrees concurrently by combining credits, resulting in the student taking fewer courses than the total required if each degree were pursued independently.

This program, offered by the School of Journalism and Mass Communications and the School of Law, culminates in a Master of Mass Communication in Journalism and a Juris Doctor.

Application information for this degree is available through The Graduate School.

Apply to Graduate School 

Learn more about The Graduate School, degree options and how to apply for admission to doctoral, master’s, certificate and combination degree programs at South Carolina.