IBUS 301 H01 25449

NotCore

Provides an introduction to frameworks, tools, and factual knowledge useful for understanding the institutional and competitive environment and managerial challenges of firms engaged in international business. Restricted to business administration majors. International business majors excluded. Prerequisite: MKTG 350, FINA 363. CL: 2020.

Notes:

**This course is for non-IB majors, particularly business and international studies students.**This course is designed as an introduction to the study of international business (IB) for non-IB majors.  In the first half of the class, we examine contemporary issues and debates over the political, social and economic consequences of the globalization of markets and industries.  Studying the historical antecedents to today’s issues, we will draw lessons (both success and failure) from key case studies.  In the second half of the class, we analyze the responses of multinational enterprises to the challenges of globalization.  We focus on global strategic management, introducing you to frameworks regarding industry globalization potential, national competitive advantage, strategy and structure of the firm, entry modes, sequential expansion abroad and integrated non-market strategies.   In the third half, which will occur concurrent to the first two, we will conduct an ongoing international securities exercise weaving current international events into our management of a virtual stock market portfolio.  We will study the effects of emergent world events over the course of the semester and interpret how these events are impacting (or not) our securities investments and the real-world effects of globalization on your own bottom line.  This course is reading intensive and class participation is high.